Tips For Creating Effective Funnel Charts

This article will share some tips for creating effective funnel charts. Funnel charts are a great way to visualize data and can be used to track conversions, show sales data, or display any information that can be represented in a linear process. Keep reading to learn how to create an effective funnel chart.

What is a funnel chart?

A funnel chart is a graphical representation of the percentage or number of prospects that progress through each stage of a sales process. A funnel chart example includes a data visualization of the number of lost customers as they move through the process of becoming a customer. The stages in a funnel are typical: awareness, interest, consideration, and purchase/conversion. The awareness stage is when a prospect first becomes aware of your product or service. This may be through advertising, word-of-mouth, or another source. The interest stage is when the prospect learns more about your product or service. They may visit your website or attend a presentation.

The consideration stage is when the prospect decides whether or not to buy your product or service. They may compare your product to others or ask for recommendations. The purchase/conversion stage is when the prospect buys your product or service. They may complete a purchase online or in person.

What are tips for creating funnel charts?

Funnel Charts

Funnel charts can track any business process or analytical data that has distinct steps leading to an outcome. There are several tips for creating effective funnel charts:

  • Start with the end goal in mind. What do you want the viewer to take away from the funnel chart? Ensure that your data supports this goal and is easy to understand.
  • Keep it simple. A complex funnel chart will only confuse the viewer and defeat the purpose of using a visual aid. Stick to key data points and make sure the stages are clearly labeled.
  • Use consistent scales on both axes. This will ensure that comparisons between stages are accurate and easy to make.
  • Use colors strategically. Different colors can help identify different stages or types of data quickly and easily. However, be careful not to use too many colors as this can be confusing.
  • Use clear typography. Make sure all text is legible and easy to read at-a-glance.

By following these tips, you can create an effective funnel chart that will help you track your business processes more effectively.

How do you create a funnel chart?

The best way to make a funnel chart is by using Excel. Excel is a powerful tool for managing data and creating charts and graphs. It can be used for simple tasks, like making a budget, or for more complex tasks, like building a detailed marketing analysis. With Excel, you can easily create custom data tables and graphs, which can help you better understand your data and make better business decisions. Creating a funnel chart in Excel is a great way to visualize your data and see how it progresses from one value to another.

The first step is to create a column chart with your starting point or “top” of the funnel as the x-axis and your ending point or “bottom” of the funnel as the y-axis. Next, add a series to the chart that progresses between the starting point and the ending point. Then, change the chart type to a funnel chart. You can also adjust the colors and styling of your funnel chart to match your preferences. Lastly, click “OK” to save your funnel chart.


Funnel charts are important because they provide a visual representation of the data that can be easily understood by the viewer. Funnel charts can help to identify where the majority of the data is being concentrated and where it is being lost. This information can help to improve the effectiveness of the funnel.