Have you ever imagined how many ads you see each day?
Creating more media channels means creating more ads! Yes, we are talking about a tsunami of print ads, commercials, brand labels, Google ads, and Facebook ads on your phone or anything that is produced by businesses to grab the audience’s attention!
According to reports, we were exposed to 5000 ads per day in 2007. With the huge hike of internet and ad exposure we have marked in recent years, it is no more surprising that the number has already doubled.
While we are bombarded with advertisements, 70% of the users block over 200 ads each day. This means our brain blocks out over a vast number of ads we see every day.
Thus, to really stand out, you need great advertising that is catchy and unforgettable. If you want to maximize your outreach to an optimum number of people, you couldn’t find a better way than billboard signage!
They are not only cost-effective but also impactful and provide high visibility for your company. They are placed along busy routes, which mean people always be looking at your eye-catchy display, which in turn increases brand awareness and targets a variety of customers.
If you are still not sure, here are seven reasons billboards are a great way of advertising even in the sea of ads:
It Takes the Sole Attention of All Passer-By
Billboards placed in the right location deliver your message and attract the attention of every passer-by, unlike print ads or ads on the internet, which many people skip.
Further, it is a great way to get noticed, with large pictures and text selling your product/service. It is something that you see when in a car, or a bus, or while riding your bike or walking. It is truly effective, especially if it has something appealing to look at.
It Maximizes the Audience Reach
Billboards are a window of opportunity to target potential customers with effective texts and images in a place with high traffic. They are known for their simplicity too since they don’t require multiple pages like brochures.
Billboard Advertising is a single page of design, which saves time when putting together and offers maximum ROI. By placing outdoor advertising in a public place where people pass a few times a day, you can potentially increase brand awareness and reach a wider audience.
While there are many ways to spread the message about your business, while considering the cost, using billboard signage has tremendously excellent results. It can be traditional boards or digital displays that attract eyeballs. With the right design and creative skills, your message will take place in the memories of thousands of people.
It Gives Maximum ROI
Imagine the cost you would pay for only a thirty-second ad slot on the television or radio! With a Billboard Advertising, your message will be visible 24/7, and with repetitive viewing, people will remember your message, which in turn gives you a maximum return of investment. The right design team is also critical, who can tailor the advert to suit your needs perfectly.
Encourages Active Shopping
Even with huge e-commerce shopping, people still enjoy heading to shopping centres to buy products, especially influenced by billboards. For this reason, a substantial amount of purchasing can take place on the way to home or office, be it grocery shopping or anything else.
Besides, restaurants or shops on the outskirts can generate immediate sales for travellers who are exploring new areas.
With a growing culture of seeking and exploring unique experiences by travellers, a well-placed billboard can provide directions to not-so-popular spots, which help increase sales.
Consistent Exposure=Brand Awareness!
Repetition and highly visible marketing is the key to Billboard Advertising success. By outdoor advertising in a specific area on the roads and highways, you are creating a small corner in people’s minds. This will help when they need to contact a company that offers them a particular service. You will be the first they call because of constant exposure.
It Provides Freedom to Be Creative
Billboards provide creative freedom, which can be done by making the billboard engaging using the space around it, adding lights to the design, or using visual tricks.
Outdoor signage marketing is about creativity, emotions, and ensuring a particular message stays the audience’s mind. This encourages people to connect with your brand, builds trust, and of course, increases sales.
To make your outdoor print marketing effective, it is also essential to work with a professional designer and printing company. They will help you in creating a successful outdoor signage marketing campaign.
Billboard allows more flexible and cost-effective solution to advertise your brand. Highlighting your message, adding an element of creativity with smart and bright signage works the best!
These are some reasons why businesses use Billboard Advertising. When installed precisely in crowded locations, billboards attract attention and create brand awareness. They are highly effective in attracting people to your business and converting them into customers.