SEO companies offer SEO services that help websites and businesses rank higher on SERPs. These basic SEO techniques can help you get started, but if you want to stay ahead of the competition, you need to use advanced SEO techniques. These techniques can help you improve your website’s ranking in search results, attract more organic traffic, and boost your website’s visibility.
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What is Advanced SEO?
Advanced SEO is a set of techniques that go beyond the basics of SEO. It requires a deeper understanding of search engine algorithms, marketing technology, and user behavior. These techniques can give you an edge over your competitors by helping you rank higher in search results and attract more organic traffic to your website.
Advanced SEO Techniques & Strategies are different from basic SEO and they are more effective as well. It is highly beneficial for websites in a highly competitive niche. Businesses started hiring professionals for the same, additionally, some reputed SEO companies started offering advanced SEO services.
Top Advanced SEO Techniques And Strategies
Take a look at these 13 most effective advanced SEO strategies of 2024.
Improve Your Content’s Time to Value
Improving your content’s time to value is one of the most effective advanced SEO strategies in 2024. Time to value is the amount of time it takes for a user to find the information they are looking for on your website. A short time to value is important because it helps users find the information they need quickly and easily, which can lead to more conversions.
There are a few things you can do to improve your content’s time to value:
- Get to the point quickly. Don’t waste time with long introductions or hero images. Get to the point of your content as quickly as possible.
- Use clear and concise language. Your content should be easy to understand and scannable. Use short sentences and paragraphs, and avoid jargon.
- Structure your content well. Use headings, subheadings, and lists to help users navigate your content.
- Use visuals to break up your text. Images, infographics, and videos can help to break up your text and make your content more visually appealing.
- Use keywords throughout your content. This will help search engines to find your content and rank it higher in search results.
- Optimize your images for SEO. This includes adding alt text and captions to your images.
Poor time-to-value can have a negative impact on your website’s bounce rate, dwell time, and session duration. This can, in turn, affect your traffic and rankings.
Leverage Strategic Internal Linking
Internal linking is a powerful SEO tactic that can help you improve your website’s ranking in search results. When done correctly, internal linking can help you:
- Improve your website’s crawlability. Search engine crawlers use internal links to navigate your website and index your pages. By creating a strong internal linking structure, you can make it easier for crawlers to find and index your content.
- Pass link authority to important pages. Link authority is a measure of how important a page is in the eyes of search engines. When you link to an important page from another page, you pass some of your link authority to the linked page. This can help the linked page rank higher in search results.
- Improve user experience. Internal links can help users navigate your website and find the information they are looking for. By linking to related content, you can help users stay on your website longer and explore more of your content.
- Use descriptive anchor text. The anchor text is the text that appears when you link to another page. It should be descriptive and relevant to the linked page. For example, if you are linking to a page about SEO, the anchor text could be “learn more about SEO.”
- Link to important pages. Not all pages on your website are created equal. Some pages are more important than others. When you are creating internal links, focus on linking to the most important pages on your website.
- Link to related content. When you link to another page, it should be related to the content on the current page. This will help users find the information they are looking for more easily.
Build Out Topic Clusters
A topic cluster is a group of related articles or pieces of content that are linked together to create a comprehensive resource on a particular topic. Topic clusters are an effective SEO tactic because they help websites demonstrate their authority and expertise on a topic.
Here are some of the benefits of using topic clusters:
- Improved topical authority: Topic clusters show search engines that you are an expert on a particular topic. This can help you rank higher for related keywords.
- Increased user engagement: Topic clusters provide users with a comprehensive resource on a topic, which can lead to increased time on page and a lower bounce rate.
- Better internal linking: Topic clusters allow you to create a strong internal linking structure, which can help search engines crawl and index your website more effectively.
If you are looking to improve your website’s SEO, then you should consider using topic clusters. Here are some tips for creating topic clusters:
- Start by identifying your target topics. What are the topics that you want to rank for?
- Create a pillar page for each target topic. The pillar page should be a comprehensive resource on the topic.
- Create supporting articles for each target topic. The supporting articles should be more specific and in-depth than the pillar page.
- Link the supporting articles to the pillar page. This will help search engines understand the relationship between the articles and the pillar page.
- Promote your topic clusters on social media and other channels. This will help you attract more visitors to your website.
Maximize Your SERP Real Estate with FAQ Schema
You can increase your website’s visibility in search results and take traffic away from your competitors without improving your rank by increasing your SERP real estate. One way to do this is to integrate FAQ schema as part of your advanced on-page SEO.
SERP real estate refers to the amount of space your website takes up on a search engine results page (SERP). The more space your website takes up, the more likely people are to click on your link.
FAQ schema is a type of structured data that you can add to your website to help search engines understand the content of your pages. When you add FAQ schema to your website, search engines can display your FAQs in a special format in the SERPs. This can help you increase your SERP real estate and attract more clicks.
Here are some of the benefits of using FAQ schema:
- Increased SERP real estate: FAQ schema can help you increase the amount of space your website takes up in the SERPs. This can lead to more clicks and traffic to your website.
- Improved click-through rate (CTR): FAQ schema can help improve your CTR by making your website more visible in the SERPs.
- Better user experience: FAQ schema can help improve the user experience by providing users with a quick and easy way to find the information they are looking for.
If you have a website that includes question-and-answer style content, then you should consider using FAQ schema. FAQ schema is a simple and effective way to increase your website’s visibility in search results and attract more traffic.
Leverage Paid Ads for Link Building
Link building is one of the most important aspects of SEO, but it can be difficult and time-consuming. However, there is a way to get backlinks without spending a ton of time: by using Google Ads.
When you run a Google Ads campaign, your website can appear at the top of the search results pages (SERPs) for certain keywords. This means that your website will get more clicks and traffic, which can lead to more backlinks.
To use this strategy, you first need to find keywords that have informational intent and serve up Google Ads in the SERPs. You can do this by using a keyword research tool like Semrush’s Keyword Magic Tool.
Once you have a list of keywords, you need to choose one that you have great content for that satisfies the search intent and doesn’t already rank at the top of the SERPs. You can also create a new piece of content that targets one of these keywords.
It’s also important to choose a keyword that is likely to get backlinks. Some keywords that are more likely to get backlinks include definitions, statistics, facts, and tips.
Once you have chosen a keyword, you need to set a budget for your Google Ads campaign. You can then run your campaign for at least one or two months and monitor the quality of the links you get.
You’ll probably need to try different keywords and bids to find a strategy that works for your business. However, this strategy can be effective on Google, Bing, and even Facebook.
Start A/B Testing
A/B testing is a method of testing different versions of a website or landing page to see which one performs better. This can be done by changing the text, images, or layout of the page and then tracking the results to see which version converts more visitors into customers.
A/B testing can be a valuable tool for improving the performance of your website. By testing different versions of your pages, you can identify what works best for your audience and increase your conversion rates.
Here are some tips for conducting A/B testing:
- Start with a clear goal in mind. What do you want to achieve with your A/B test? Do you want to increase conversions, improve sales, or something else?
- Identify the pages on your website that you want to test. These should be pages that are important to your business and that you believe could be improved.
- Choose the variables that you want to test. This could be anything from the text on your buttons to the layout of your page.
- Run the test for a significant amount of time. This will give you enough data to draw meaningful conclusions.
- Analyze the results of your test. This will tell you which version of the page performed better.
- Iterate on your results. Once you know which version of the page performed better, you can make changes to the other pages on your website.
A/B testing is a powerful tool that can help you improve the performance of your website. By following these tips, you can get started with A/B testing and see how it can help you achieve your business goals.
Steal Featured Snippets
Featured snippets are a great way to get more traffic to your website. They appear at the top of the search results pages (SERPs), and they take up more space than regular results. This means that they are more likely to be clicked on.
You can increase your chances of getting a featured snippet by tailoring your content for them. Here are some tips:
- Start by researching keywords that you want to rank for. Use a keyword research tool like Semrush’s Keyword Magic Tool to find keywords that are likely to generate featured snippets.
- Once you have a list of keywords, evaluate the actual featured snippets that are currently appearing for those keywords. What are the most important points that are being covered in the snippets? How could you improve on what your competitors have written?
- Go back to your own content and make sure that you have a header for each of the keywords that you are targeting. Under the header, update your content to hit the same points that are being covered in the featured snippets.
- Be direct and concise. Featured snippets are short, so you need to make sure that your content is to the point.
- Monitor your results and iterate. Once you have made changes to your content, keep an eye on how your rankings and traffic are doing. If you are not seeing the results you want, you can continue to iterate on your content until you find what works best.
Discover Unlinked Mentions for Link Building
Unlinked brand mentions are when someone mentions your brand online but doesn’t provide a link to your website. This can be a missed opportunity for you to get a backlink, which is a link from another website to your website. Backlinks can help your website rank higher in search engine results pages (SERPs), which can lead to more traffic and customers.
There are a few tools that can help you track unlinked brand mentions. One tool is Media Monitoring. This tool can help you track mentions of your brand on social media, forums, news articles, and blog posts. Once you’ve tracked the mentions, you can reach out to the authors and ask them to add a link to your website.
Authors are usually open to adding links, especially within the first few days of the mention. This is because they want to give credit where credit is due. They also want to make sure that their readers can easily find more information about your brand.
In addition to tracking your own brand mentions, you can also track the brand mentions of your competitors. This will give you an idea of how your competitors are being discussed online. You can also reach out to the authors of competitor mentions to see if they’re open to mentioning your brand (with a link) as well.
By tracking unlinked brand mentions and reaching out to the authors, you can get valuable backlinks that can help your website rank higher in SERPs and attract more traffic.
Diversify Your Visuals
Visual elements are important for engaging users and increasing the time they spend on your website. However, in today’s digital world, where most websites use images, it can be difficult to make your visuals stand out.
One way to make your visuals more compelling is to diversify them. This means using different types of visuals, such as GIFs, animated images, and videos. GIFs and animated images can be especially effective because they can convey a lot of information in a short amount of time. They can also autoplay and repeat automatically, which can draw the eye and keep users engaged.
Videos are another great way to engage users. They can convey a lot of information and can be very immersive. Additionally, videos can rank independently in the SERPs, which can give you added SEO benefits.
Remove or Repurpose Underperforming Content
Every page on your website should have a purpose. This purpose could be to rank and bring in traffic, convert leads, acquire backlinks, or simply boost your authority. To ensure your content is serving its purpose, you should continually evaluate its performance. Content that is not serving its purpose should be removed or repurposed. Otherwise, it is just using resources and may be holding your site back.
To evaluate your content’s performance, you can create a spreadsheet and analyze the performance of each URL. This will help you identify which URLs are not performing well. Once you have audited all of your content, you will have a clear view of how it is performing.
Based on your evaluation of your content, you can take the following actions:
- Keep the page if it is performing well and no actions are needed.
- Improve the page by making edits and improvements to see if it performs better.
- Repurpose the page by consolidating two or more pages into a single page, with any removals being 301 redirected.
- Remove the page if it serves no purpose and cannot be repurposed elsewhere.
This is a task that most websites should be running once or twice a year, depending on how much content they have.
Go beyond the competition
In competitive industries, SEO is not a one-size-fits-all approach. You need to go beyond the basics and implement advanced SEO tactics to succeed. This requires a continual process of analysis, experimentation, and refinement.
