Email marketing is a powerful strategy to expand your business’ reach and build long-term relationships with prospects and customers. However, choosing the right email service provider can be difficult. This is one of the best ways to generate new leads and meet your clients. It has high success rates, but also comes with a number of challenges – make sure you are approaching email marketing right! here we are discussing some best Email Marketing Software tools.
It is a form of direct marketing that uses email to promote products or services. It usually involves sending a commercial message to a group of people but can also be done one-on-one. Email marketing is a great way to reach your customers and keep them engaged.
Table of Contents
There Are Several Different Types Of Email Marketing, Such as:
• Newsletter Marketing: Sending a regular update or promotion to your subscribers.
• Announcement Marketing: Sending out important news or updates to your subscribers.
• Contest Marketing: Promoting a contest or sweepstakes through email.
• Viral Marketing: Encouraging your subscribers to forward your email to their friends.
Email marketing can be a great way to increase sales, grow your customer base, and promote your products or services. It can also be a cost-effective way to reach a large audience.
The email has been rated as the best marketing tool of all time. In today’s highly competitive arena, you have to create effective emails so that your subscribers can get engaged with you and in turn, boost your sales. Therefore, we have compiled a list of some of the best email marketing software tools for this year that will definitely help you pull off bulk and sophisticated sending jobs in no time.
Email marketing is not an overnight business: it requires regular monitoring and updating with the latest tools and strategies which will ultimately enhance customer engagement along with higher revenues.
You’ll find tools for all different parts of the building, sending, tracking, and optimizing effective email campaigns. Plus, many offer helpful add-ons like abandoned cart sequences or personalized blog posts when triggered from received emails to further grow sales. It’s time to get started.
The Best Email Marketing Software Tools In 2024
If you’re looking for the best email marketing software tools in 2022, look no further than those that can help reach your target audience and achieve all of their goals.
EngageBay
EngageBay is an all-in-one marketing, sales, and customer support software with free integrated CRM. The platform is one of the most affordable in the market today as it was built with small businesses and startups in mind – you get a free forever plan with a plethora of features. The Pro plan costs $79 a month for unlimited contacts.
EngageBay features everything you need to align marketing, customer service, and sales around a single view of your customers.
On the marketing side, you get tools like email broadcasts, email sequences, and autoresponders to help you nail your email marketing campaigns. It also features a drag-and-drop email template and landing page builder, complete with templates, rich text formatting, and A/B testing. You can also automate your mundane tasks with multi-step automation and workflows.
The Social Suite tool lets you manage all your social media accounts – Facebook, LinkedIn, Instagram, and Twitter – from a single window. You can also deploy ‘social listening’ to help you understand what your audience is talking about you (or your competitors).
On the sales side, you get deal pipelines, a drag-and-drop task management tool, proposals, quotes, in-CRM telephony, intuitive and powerful insights, and so much more. You can manage your contacts, nurture leads, schedule appointments, and improve sales performance with these tools.
On the customer-facing side, you get a ton of tools, including a traditional ticketing and helpdesk system to help you create, manage, assign, and close tickets. Your customers don’t have to introduce themselves every time they contact you as the CRM collects all customer information and creates a customer journey view. Plus, the LiveChat tool lets you connect with your website visitors in real-time.
EngageBay also offers a ton of integrations, including CallHippo, Plivo, JotForm, WooCommerce, Amazon Web Services, and QuickBooks.
ActiveCampaign
ActiveCampaign provides its users with everything they need to grow their business through email marketing, including automation tools for lead nurturing and email campaigns, landing pages, customer data insights, and social media integrations. The platform also offers an easy drag-and-drop editor for creating emails that are visually stunning.
ActiveCampaign is a Chicago-based email marketing software company that offers a suite of tools for marketing automation, CRM, and sales. It has been in business since 2003 and boasts more than 100,000 customers. The active campaign has numerous pricing schemes which can be customized depending on the team size you have at your disposal. Features include live chat support, detailed reporting features & API integrations. There’s also social media sync available along with custom workflows built specifically to save you time and money.
Its features include an easy-to-use drag-and-drop editor, automation based on customer behavior, segmentation, contact management, and more. The company also offers a wide range of integrations with other applications, including WordPress, Shopify, Salesforce, and many others.
Constant Contact
Constant Contact is one of the top choices if you’re looking for a solution that will help you go beyond transactional email marketing messages to create more personalized messages that people actually want to open. This tool enables users to send 10 different types of messages, including coupons, event invites, public holiday messages, or promotional announcements. It comes equipped with four pre-defined templates.
This tool offers both paid services as well as free ones, including options for drip campaigns, analytics reports, automation management, landing pages social media integrations, etc. Constant Contact is a Massachusetts-based email marketing software company that has been in business since 1995. It has more than 650,000 customers and offers a wide variety of features, including list management, email campaigns, mobile marketing, and social media marketing.
This email marketing platform has a wide range of features for collecting leads and managing relationships with customers. It also offers easy-to-use design tools and templates.
HubSpot
HubSpot is a great all-in-one marketing platform for small businesses that helps users save time, money, and headaches with one integrated system. It features tools like an email newsletter builder or social media scheduling app so you can spend less time worrying about your digital presence while still getting quality results! This tool also provides users with access to custom reports, an in-depth reporting dashboard, form analytics, and email template builder tools.
It is an inbound marketing software company that was founded in 2006 in Cambridge, Massachusetts, and now has more than 20,000 customers all around the world. Some of the services it provides include SEO, web content management system (CMS) tools, and landing page software. One of the top platforms, HubSpot provides advanced features such as lead scoring and deep analytics capabilities to suit serious marketers. The service is entirely free if your subscriber list is below 500 users.
HubSpot is a great choice if you have an in-house marketing team. It offers lots of useful features including the ability to create customized email templates quickly. You can also easily measure your success with the tracking feature which allows you to see how some emails do better than others over time.
The company’s platform includes online forms, blogging platforms to increase search engine optimization (SEO), live chat support, customer relationship management (CRM), social media analytics tools, and email marketing. HubSpot also offers an academy for users who want to learn more about inbound marketing.
Sendinblue
SendinBlue offers reliable and customizable automated email messaging software that helps small businesses who want to improve their lead generation through efficient email campaigns. As an added benefit, you get over 500 free templates ready to use. Such flexibility lets you create the look of your email with just a few clicks, which is great for marketers who are short on time or have very limited design skills.
This self-service solution provides everything you need to send personalized e-marketing campaigns from start to finish—and runs on autopilot once you set it up. Everything from automation, drip e-mails, SMS, landing pages, analytics, and integration with Salesforce is included. Sendinblue starts at $25/month for 500 subscribers or less.
With over 30 million users, SendinBlue has all the tools you need to send beautiful emails that subscribers will want to read. There are pricing options for small businesses at $25/month (up to 3,000 subscribers) – jump over to their website for more info. SendinBlue is a Paris-based company that launched in 2012 with the goal of making email marketing simple and affordable for businesses of all sizes. It has since grown to become one of the world’s leading providers of transactional and marketing email services, with more than 50,000 customers in over 180 countries.
SendinBlue’s email marketing tools include automated workflows, A/B testing, advanced segmentation, contact management, landing pages, and CRM integrations. It also offers a wide range of SMS and voice messaging services.
Moosend
Moosend has an easy drag-and-drop editor to create beautiful HTML emails without requiring any programming knowledge. With Smart Triggers, you can build multi-step marketing automation workflows thanks to the ability of triggered actions. This means that when certain conditions are met your workflow will advance in one step instead of multiple steps like before! This way, you’ll never miss out on customers who abandon shopping carts, don’t show up for appointments, etc., enabling you to engage them at relevant times via automated messages built around their particular interests or behavior patterns.
It is a tool dedicated to email marketers and small business owners, allowing them to track campaigns and gain insightful data. It works as a SaaS that enables users to send newsletters, create autoresponders, subscribe to people, and keep in touch with their audience.
One of the most interesting features of this service is its ability to analyze behavior: one can see what readers read, unread messages or if they opened the newsletter. It also integrates with Google Analytics so it gets even more detailed information about visits and open rates. The user interface is very intuitive and focused on both beginners and pros alike.
Mailerlite
Mailerlite is a great tool for building automated marketing campaigns. You can also create landing pages and email forms with it, as well as access a host of tools to optimize your campaigns. It has a great price point at just $9 per month, making it an affordable option for those who don’t have the budget for industry-specific solutions like Ontraport or InfusionSoft.
If you are looking for a new email marketing service with advanced segmentation options, Mailerlite could be your best bet. It offers automated list sorting capabilities based on purchase history data, subscriber engagement levels, or past campaign performance metrics.
MailerLite is one of the most popular email marketing software with a user base of over 1 million people. It offers a wide range of features such as automated messages, A/B testing, built-in CRM, and more. It’s also one of the cheapest options available, with plans starting at just $10 per month.
This nifty add-on will add features such as checkout (for e-commerce), landing pages & FAQs, and pop-ups to your website, thereby helping you increase conversion rates.
GetResponse
GetResponse is another great option for businesses of all sizes. It offers all the features you would expect from email marketing software, such as automated messages, A/B testing contact lists, and more. Plans start at just $15 per month, making it a great value for small businesses. With its innovative features like lead scoring automation autoresponder campaigns and drip email sequences, GetResponse is one of the most complete email marketing platforms on the market.
Their time-saving automation features allow you to create an automated workflow for your emails. The platform also offers a versatile ESP (email service provider) option, which can work with any website or blog, as well as trigger emails based on pre-defined actions.
One of the biggest players in email marketing software boasts more than 4 million users and over 50,000 clients including Dell and GM. It’s incredibly easy to use with drag-and-drop email creation capabilities across all devices, A/B testing tools, social media integration, and automated e-mail reports. Plus, they offer one month of free trial (see site for details). The starter package starts at $25/month. This tool allows creating autoresponders and broadcasts, building landing pages, tracking results, and much more.
GetResponse offers a bunch of features via its email marketing platform. It allows you to easily track customer behavior and tailor follow-up emails based on their actions — e.g., abandoning carts can trigger automated reminder emails with special promotions or calls to action that will convince them to make additional purchases down the line. In addition, the platform has a built-in blogging feature that lets you create a landing page and portfolio showcasing your work.
Pabbly
Pabbly is an email marketing tool with key features to help you expand your business’s reach. You can use it as a customer database or as a lead generation tool, depending on the size of your existing contact list. Its automation module allows you to set up sequences of emails based on certain actions — e.g., send specific content if someone opens or clicks through from an email blast sent out last week. Pabbly provides each user with a dedicated account manager who will help them choose the right plan based on their current needs.
This service integrates easily into WordPress sites and can be used to send customized newsletters, create forms for subscribers to sign up, manage your contacts list, and automate follow-up campaigns. Their customers include Netflix, PayPal, Suncorp, and more than 14,500 others. If you’re looking for a low-cost option, Pabbly should be at the top of your list. It offers all the features you need to run successful email campaigns, including automated messages, A/B testing, and more. Plans start at just $5 per month, making it one of the most affordable options available.
This is a comprehensive invoicing and billing software that also offers email marketing services.
ConvertKit
ConvertKit is another great option for businesses of all sizes. It offers all the features you would expect from email marketing software, such as automated messages, A/B testing contact lists, and more. Plans start at just $29 per month, making it a great value for small businesses.
Designed for bloggers and marketers, this email automation software helps businesses easily create high-quality campaigns that get bigger results. Instead of focusing on just the numbers, it’s built to optimize the entire customer journey and turn them into lifelong fans.
Switching from another service? ConvertKit can import your contacts in a matter of minutes and send you a backup right away (even if you switch over in the middle of a campaign), so you never have to worry about losing any subscribers. This app is designed for bloggers and small business owners who wish to create beautiful and highly effective email newsletters.
ConvertKit’s pricing is very accessible and it includes a free trial period – see what you have to pay for. In addition, you get really good value for money as compared to Sendinblue or Mailerlite where you have to upgrade from $15/month. Also, being an affiliate of ConvertKit, some benefits may be shared along with the users of this blog website.
Omnisend
Omnisend is a great option for businesses that want to maximize their marketing efforts. It offers all the features you need to create successful email campaigns, including automated messages, A/B testing, contact lists, and more. Plans start at just $15 per month, making it a great value for businesses of all sizes.
Omnisend is an all-in-one marketing platform that offers everything you need to develop complex relationships with your customers such as customized email templates, drip (automated) campaigns, internal marketing tools, and support for abandoned shopping carts.
With Omnisend you won’t have to worry about whether or not your ESP allows the software to fulfill its full potential – it’s compatible with all of them. Plus, setting up an automated email sequence is much easier than before thanks to Omnisend’s drag-and-drop workflow. Another great all-rounder for eCommerce businesses, Omnisend allows the creation of automated emails, dynamic segments, detailed reports, and more.
Gist
Gist is a great tool for creating responsive emails. It offers a wide range of templates and allows you to easily customize them. Gist also comes with tools that can help you create HTML emails. You can also use the tool’s platform to manage your campaign, monitor your results, and sync your contacts.
Gist offers business owners a white label solution for their email marketing campaigns, making this software even more appealing. It provides users with a drag-and-drop feature to create custom templates with images, videos, and text. Gist also has several drag-and-drop widgets for ease of use. One is an image slider that will help you highlight your message. Another widget allows you to insert a full HTML email campaign with images or videos ready to send out within minutes.
This is a tool that allows you to create and send newsletters, surveys, and other types of email content with ease. It offers a wide variety of templates to choose from, and you can also create your own templates if you prefer. Additionally, Gist provides detailed analytics so you can track the performance of your campaigns and see how well they’re resonating with your audience.
Automizy
Automizy covers the basics for most marketers you are looking for in one email marketing tool — plus a few extras. For example, you can easily create a sign-up form on a landing page or post the same on social media. All of it is unlimited and free. Automizy also has some useful automation features such as automating welcome emails, drip campaigns based on user behavior, etc.
A highly capable yet beginner-friendly email marketing software solution that lets businesses send beautifully designed emails across multiple devices while tracking results to make sure each campaign performs as well as possible – check it out on the official site Automizy is a tool that lets you create and send automated drip campaigns.
These are sequences of emails that are sent out over a period of time in order to nurture leads and convert them into customers. Automizy makes it easy to create drip campaigns, and it provides detailed analytics so you can see how well they’re performing.
This platform is ideal for small businesses with limited budgets because it allows users to create beautiful newsletters without any design experience or coding skills. It also makes great templates available so that you don’t have to start from scratch every time you want to send out an email campaign. Promotional emails can be scheduled in advance, giving you the ability to automate your workflows according to a schedule of your choosing. Personalized content is easy to add with its integration of tag-based email marketing automation tools like Customer Relationship Manager (CRM), Salesforce, and Zapier.
AWeber
One of the most popular email marketing services with easy-to-use templates and a number of integrations, including Salesforce and PayPal. AWeber starts at $19/month for 500 subscribers or less. AWeber is a tool that allows you to create and send newsletters, autoresponders, and other types of email content. It offers a wide variety of templates to choose from, and you can also create your own templates if you prefer. Additionally, AWeber provides detailed analytics so you can track the performance of your campaigns and see how well they’re resonating with your audience.
You’d be hard-pressed to find a better email marketing software tool for beginners than AWeber, which is why it remains one of the best email marketing software tools 2022 has to offer when you’re just starting out with your first e-commerce store or small business venture. The platform lets you send professional, high-quality newsletters that will help you stay top-of-mind with all of your subscribers and prospects. And if you want to use an ESP instead of creating your own newsletter templates within AWeber, this option is available as well through the app’s integrations page.
Mailigen
This cloud-based email marketing solution was designed by marketers to create reports that are easy to understand and exportable. It has CRM integration, A/B testing, autoresponders, social media integration, and one of the widest ranges of designs you’ll see in email marketing services—including mobile device compatibility. The starter plan starts at €9 / month (approx. $11) for up to 1,000 subscribers.
If you want a tool that’s easy to get started with and also offers you a number of flexible features, Mailigen could be the perfect option. In addition to sending out bulk emails, this software lets you set up autoresponders and drip campaigns for lead nurturing projects. Analytic reports are available to give you insight into your email marketing activities and how they impact your business.
Mailigen also offers you templates that you can easily customize to match your needs, but it also has one of the best autoresponder functionalities out there. This means that subscribers who haven’t opened your campaigns in a while will receive their own personal follow-ups based on what they responded to last time. Mailigen is much less expensive than AWeber or other similar ESPs, coming in at $10 for up to 500 subscribers per month, and thousands of dollars cheaper than the big guys like MailChimp (which starts around $40/month).
Benchmark
Benchmark is an inexpensive solution that allows users to design attractive newsletter templates and then send them out via email or SMS text messaging. It comes with a drag-and-drop editor, which makes it very simple for beginners to use, but it also has more advanced features like layered images and custom HTML. Benchmark is a great tool for small businesses that want to create and send professional-looking email newsletters. Benchmark offers a wide range of templates, as well as tracking features that let you see how well your campaigns are doing.
This tool is a new startup from Jeff Veen, one of the first employees of 37signals and the creator of Typekit. The tool has a simple goal: to allow anyone to create HTML emails without messing around with code or getting someone else to do it for them. Benchmark comes pre-loaded with design templates, but if those don’t have what you’re looking for, just upload your own HTML template and start designing. Add as many subscribers as you’d, then send out as many test emails as you’d like to make sure everything looks good before you hit “send.”
One neat feature Benchmark offers is the ability to track how many people open and click through your email. You can also see how your email compares to other emails sent by Benchmark users.
This is a well-rounded ESP that has all of the features you need to create and manage successful email marketing campaigns. It’s easy to use and offers great reporting, plus it’s very affordable.
SendPulse
SendPulse is a great email marketing tool that provides users with a wide range of features, including automated messages, A/B testing, lead scoring, and more. It is a comprehensive email marketing tool that allows you to create and send newsletters, automated emails, and transactional emails. It also offers powerful tracking features, so you can see how your campaigns are performing.
This tool bills itself as an all-in-one platform for email marketing, SMS marketing, web push notifications, and social media marketing. It’s a great option if you want to keep all of your marketing efforts in one place. SendPulse makes it easy to create beautiful-looking emails with drag-and-drop editing and a library of templates. The tool also offers detailed reports, list segmentation options, and the ability to schedule email campaigns ahead of time.
MoonMail
MoonMail is a great option for users who want a simple but powerful email marketing tool. It offers users basic features like automated messages and A/B testing, as well as more advanced features like lead tracking and email sequencing. MoonMail is a free email marketing tool that lets you create and send newsletters, automated emails, and transactional emails. It offers a wide range of templates and tracks the success of your campaigns so you can see what is working and what isn’t.
Designed by marketers, this entry-level service is perfect for small business owners looking to get their feet wet. While the price point is quite low, starting at only $9/month for 500 subscribers, professionals will appreciate that there is no limit on how many contacts or newsletters they can send. Other features include an easy-to-use interface, social media integration, and high deliverability rates
This tool allows you to send five emails per month for free. If you need more than that, there are multiple paid plans available. The free plan includes access to A/B testing of your creativity as well as social media tracking on viral posts. You can also create mobile-specific newsletters on the free version.
Ontraport
The name says it all. This platform was built from the ground up to help entrepreneurs create automated marketing campaigns with ease. With a simple drag and drop interface, custom workflows, and reporting capabilities, marketers of any skill level will be able to operate this email marketing tool with ease. Plans start at $90/month for 10,000 contacts and scale from there depending on your needs.
Ontraport is a comprehensive email marketing tool that offers users a wide range of features, including automated messages, A/B testing, lead tracking, and more. This marketing platform is a powerful all-in-one marketing automation tool that allows you to create and send newsletters, automated emails, and transactional emails. It also offers powerful tracking features, so you can see how your campaigns are performing.
This software provides several tools for marketing automation including messaging sequence creation, lead scoring, email campaign management, and even Facebook advertising integration if desired. Many marketers will find these additional features to be beneficial at no extra cost by using OnTraport’s email marketing software combined with their other applications. And Ontraport integrates with nearly 100 different CRM and accounting providers like Salesforce and QuickBooks.
Ontraport is a good option if you need a lot of features, as it includes CRM (customer relationship management), email marketing, and e-commerce tools all in one package.
MailGenus
Another automated email marketing solution, this tool boasts one-click automation that makes it easy to send out new content, newsletters, and follow-up emails. The sender profile feature allows you to personalize your emails based on past recipients, another time saver for marketers looking to increase open rates. Plans start at $15/month for 2,000 contacts.
A simple and effective alternative to MailChimp, this software is a full-scale email marketing solution. It includes automation tools for drip campaigns, landing pages, A/B testing, and even email market research. Their drag & drop editor makes it easy to create beautiful emails that will drive results. You can start using MailGenius right away without paying a dime until your list grows beyond 2,500 subscribers – all you have to do is add your own logo.
MailGenus is an email marketing tool that helps bloggers and entrepreneurs grow their businesses by reaching their audience with beautiful, professional emails without the need to design HTML emails from scratch or pay a designer for help. You can use MailGenus to create newsletters or send automated email courses to your subscribers. Its easy-to-use interface makes designing your newsletter simple and quick while its powerful reporting tools let you track which of the links in your email are clicked on most so you know how many people are reading your content!
MailGenius is also great for building simple landing pages where visitors can submit their info with a form. And MailGenius also integrates with an autoresponder that can send out welcome emails after your visitors submit their information, and then more follow-up email courses as you like.
Mailchimp
MailChimp is a marketing tool that helps bloggers and entrepreneurs grow their businesses by reaching their audience with beautiful, professional emails without the need to design HTML emails from scratch or pay a designer for help. Its easy-to-use interface makes designing your newsletter simple and quick while its powerful reporting tools let you track which of the links in your email are clicked on most so you know how many people are reading your content!
You can use MailChimp to create newsletters or send automated email courses to your subscribers. Just choose the stats you want to collect (open rate, clicks, etc.), build your list, create awesome content for your recipients, and select when you want them to receive it. There are also tools that help you see what your open rate is on a specific device.
After you choose which type of email list you’d like to build, MailChimp will guide you through the process of collecting emails and adding them to your list. You can collect subscribers by creating a signup form for people to submit their information through—it’s free and easy to create!
Zoho
Zoho is a comprehensive email marketing software tool that lets you create and send newsletters, manage subscribers, and track the success of your campaigns. It also offers a wide range of integrations with other online services, making it easy to connect your email marketing campaigns with your website, social media accounts, and other online activities.
This software tool boasts a host of impressive features including $30 million worth of free email credits every month. It is also known for its easy-to-use campaign builder that allows small businesses to create targeted campaigns without having any prior experience.
Zoho offers 500MB of free storage with every account. The service is completely free, even for commercial use. You can create as many campaigns as you like and manage subscribers without any limitations whatsoever. Subscribers are imported into your lists automatically, making it easy to maintain lists of prospects or customers who have expressed an interest in your products or services.
Infusionsoft
Infusionsoft is another powerful email marketing software tool that helps you create and send email newsletters, manage subscribers, record data about your customers such as their buying behavior and interests, and track the success of your marketing campaigns. The software also lets you integrate with other online platforms such as PayPal and Facebook.
Infusionsoft has a lot to offer marketers, but what sets it apart from other email marketing tools on this list is that its features are designed specifically for the needs of small businesses. It comes packed with modules that automate important functions, such as generating leads from site visitors, sending customized emails based on customer behavior, and tracking marketing results.
The high price point (starting at $199 per month) might keep some users away but this platform offers features like sales force automation, built-in CRM, and marketing automation that is not found in other software tools.
Cakemail
Cakemail is a cloud-based email marketing software solution that allows users to send newsletters, manage subscribers, and track campaign performance. Cakemail’s platform is highly customizable so you can easily design emails or even entire campaigns based on your own brand identity. With its powerful segmentation tools, it is possible to segment existing lists into different categories according to age, gender, location, etc., then use those segments for targeted marketing.
CakeMail provides a number of features that make it a strong contender in the email marketing tools arena. One of those features is its autoresponder system which allows you to send automatic emails based on specific events such as user name or pages viewed, or just at regular intervals.
Conclusion
There are many different email marketing software tools available on the market, each with its own advantages and disadvantages. It is important to research which tool will best suit your needs before making a purchase.
Email marketing software tools are an essential part of any successful online marketing strategy. They allow you to create and send newsletters, transactional emails, and automated emails. This makes it easy to communicate with customers, personalize their experiences, and improve sales conversions.
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