Digital Marketing

Local SEO Keyword Research: Finding The Right Words For Your Area

A strong online presence is essential for companies of all sizes in the modern digital world. Being found online can have a big impact on your success, regardless of whether you run a tiny neighborhood business or a big global enterprise. Local SEO (Search Engine Optimisation) is also among the best techniques to increase your online presence, particularly for local firms.

Local SEO enables companies to show up in search engine results when customers are looking for goods or services in their neighborhood. It all comes down to making sure that your company appears when potential clients look up localized keywords that are relevant to your industry. But how do you make sure your website is prepared for local search? Local SEO keyword analysis holds the solution.

The Importance of Local SEO

Let’s first comprehend why local SEO is crucial for your organization before delving into the nuances of Edmonton’s top local SEO keyword research.

Local Search Is Growing

Our daily lives now rely heavily on local search. People frequently use search engines like Google to find information about neighboring companies. The majority of customers use online searches to identify nearby options, whether they’re looking for a restaurant, a plumber, or a yoga studio.

Google reports that the intent of more than 46% of all searches is local. This indicates that about 50% of platform searches are focused on locating goods or services near the user. If your company isn’t optimized for local search, you’re losing out on a sizable amount of customers.

Greater use of mobile devices

Mobile device growth has highlighted the significance of local SEO even more. People utilize their mobile gadgets, which have evolved into extensions of themselves, to look up nearby establishments while they’re out and about. In actuality, a large percentage of local searches happen on mobile devices.

Search engines have created algorithms that give preference to websites that are mobile-friendly and display results based on the user’s current location in order to accommodate this trend. Your company needs to adopt local SEO strategies and make sure your website is mobile-friendly if it wants to compete successfully.

Advantage over rivals

The use of local SEO might provide your company with a competitive edge. When you optimize your website for local search, you increase the likelihood that potential clients will choose your company over that of your rivals in addition to making sure they can discover you. A more visible brand, more visitors to your website, and eventually more customers coming through your door are all results of effective local SEO.

The Role of Keywords in Local SEO

Now that we are aware of how important local SEO is, let’s investigate the function of keywords in this digital marketing approach.

What Do Keywords Mean?

The words or phrases that consumers enter into search engines when looking for information, goods, or services are referred to as keywords in the context of SEO. Complex algorithms are used by search engines like Google to analyze these keywords and determine which websites are most pertinent to a user’s search.

Keywords are crucial for local SEO because they enable search engines to recognize how relevant your website is to local search requests. You may improve your chances of appearing in local search results when visitors in your area are seeking what you have to offer by optimizing your website for relevant local keywords.

Types of Keywords in Local SEO

Three categories can be used to group keywords in local SEO:

Broad Keywords:

These are descriptive terms for your business or specific niche, such as “restaurant” or “plumber.” Despite having a large amount of searches, they may also be very competitive.

Geographically modified keywords:

These keywords contain phrases like “New York restaurant” or “Los Angeles plumber.” You can better target people who are looking for nearby services or goods thanks to them.

Long-Tail Keywords:

When people are certain of what they want, they frequently employ longer, more precise phrases as their search terms. For instance, you might type in “best Italian restaurant in Chicago” or “emergency plumbing services in Houston.” These keywords may be more focused and less competitive.

Local Keywords and Their Relevance

Focusing on local keywords is essential when it comes to local SEO. These keywords aid search engines in connecting your company with local customers. You can drive highly relevant traffic to your website by focusing on long-tail, locally relevant keywords that have been geo-modified and targeted.

Local keywords are essential to the optimization of voice searches. The importance of optimizing for natural-sounding, conversational local keywords increases as more people use voice-activated devices like smart speakers and virtual assistants.

Local SEO Keyword Research

Local SEO Keyword Research

Since we’ve established the significance of keywords in local SEO, let’s get started on how to carry out efficient keyword research specific to your region.

Recognizing the Needs of Your Target Market

Knowing your target market is the first step in conducting local SEO keyword research. What do the people who could become your customers want? As an example, consider:


What are the age, gender, and income brackets of your ideal clients?


How do they seek for goods and services online? Do they utilize particular hardware or software platforms?

Pain Points:

What issues or difficulties are they looking to address by looking for nearby businesses?


Do they frequently use any specific words or phrases to search for your kind of business?

You may learn more about the tastes and wants of your audience by developing thorough buyer personas, which can help you with your keyword research.

Making a list of regional keywords

You can start coming up with local keywords once you have a firm grasp on your target market. Start by considering the goods and services you provide as well as the keywords and phrases that local consumers would use to find them. Here are some methods to aid in keyword generation:

Location-Based Keywords:

Take into account keywords that mention your city, town, neighborhood, or area. For instance, if you own a coffee shop in Brooklyn, New York, phrases like “coffee shop in Brooklyn” or “coffee in Brooklyn” are appropriate.

Terms unique to the industry:

Consider the jargon that people in your target market may use in your industry. For instance, if you run a pet grooming business, keywords like “dog groomer” or “cat grooming services” are pertinent.

Long-Tail Keywords:

Look into lengthier, more targeted keywords that speak to the distinctive features of your company. For instance, if you own a vegan restaurant in Austin, Texas, you might think about using long-tail keywords like “vegan restaurant with gluten-free options in Austin.”

Synonyms and Variations:

Don’t stick to one keyword per idea. Think of keyword alternatives and synonyms. For instance, if you’re a dentist, you might also target phrases like “dental clinic” or “oral healthcare provider.”

Examination of rivals

In local keyword research, competitor analysis is a useful tactic. Recognize and evaluate the websites of your primary neighborhood rivals. Watch out for the keywords they’re aiming for and their content approach.

You may find out what keywords your rivals are ranking for by using tools like SEMrush, Ahrefs, or Moz. You can find suggestions for keywords to target and gain insight into the marketplace by looking at their top-performing keywords.

Making Use of Keyword Research Tools

Finding appropriate local keywords requires the use of keyword research tools. Data on search volume, keyword difficulty, and similar phrases is provided by these tools. Among the widely used tools for keyword research are:

Google Keyword Planner:

Google’s free tool, Google Term Planner, offers information on search traffic, term competitiveness, and keyword ideas. For local keyword research, it’s a great place to start.


SEMrush offers a variety of tools for conducting thorough keyword research, such as competitor analysis and keyword difficulty indices. It might assist you in locating profitable local keywords.


Ahrefs is renowned for its powerful keyword research tools, which include analysis of keyword difficulty and content gap. For competitive industries, it is extremely helpful.

Moz Keyword Explorer:

Moz provides a user-friendly keyword research tool that offers insightful information on the opportunities and difficulty of certain keywords.

Look for terms with a respectable search volume and less competition when using these tools. These are the key phrases that can increase your chances of showing up highly in local search results.

Putting Keywords in Order and Priority

It’s critical to efficiently organize and prioritize your list of prospective local keywords once you’ve compiled one. You can develop a strategy plan for optimizing the content of your website using this step.

Grouping keywords

Putting your keywords into groups or themes is known as keyword grouping. As a result, it is simpler to produce content that focuses on particular subjects and aids in search engines’ understanding of your website’s organizational structure. What to do is as follows:

Organize keywords by class of goods or services.

Organize your keywords according to the locations you service (such as the many neighborhoods and cities).

By user intent (such as informational, navigational, or transactional), group keywords.

Putting Keywords in Order

Not all keywords are created equally in terms of complexity and worth. To properly concentrate your efforts, it is imperative to prioritize your keyword list. When choosing keywords, take into account the following elements:

Search Volume:

Keywords with a higher search volume typically have a greater chance of generating traffic. They might, however, face more competition.

Keyword Difficulty:

Determine the level of competition for each keyword. Scores for keyword difficulty can be obtained using tools like Moz or Ahrefs. Aim for a balance between competitive and easily rankable keywords.


Give the keywords that are most pertinent to your company and your target market’s top priority. High-relevance keywords are more likely to result in sales.

Local Competition:

Take into account how tough it is to rank for particular keywords in your neighborhood. Targeting local keywords with less competition might occasionally produce superior results.

How to Develop a Content Strategy

Your content approach should be based on your keyword research. Make a content calendar that specifies the keywords you’ll use to target various types of content. Every piece of content should be optimized for a main keyword and perhaps some secondary keywords as well.

Landing Pages:

List the essential web pages on your site that are going to focus on the main keywords. Frequently, these are your primary service or product pages.

Blog Posts:

Write blog posts that target long-tail keywords and give your audience useful information. These articles can help you become an authority in your field and draw in organic visitors.

Location Pages:

If your company provides services to more than one location, think about setting up distinct location-specific pages to target geo-modified keywords for each region.

On-Page Optimization:

Make sure your content is properly optimized for the specified keywords (on-page optimization). Titles, headings, meta descriptions, and picture alt text can all be optimized.

Observing and making adjustments

SEO optimization and keyword research are constant operations. Keep an eye on the performance of your chosen keywords frequently and change your approach as necessary. Monitor statistics like organic traffic, rankings, and conversion rates to evaluate the success of your local SEO campaigns.

Best Practises for Local SEO

Let’s look at some recommended practices to make sure your efforts are successful now that you have a firm grasp of local SEO keyword research.

Claiming and Improving Using Google My Business

Google My Business (GMB) is a free product that enables companies to control their online presence on Google. For local SEO, it is essential to claim and optimize your GMB listing. Here is what to do:

If you haven’t already, take control of your GMB profile.

Verify the information about your company, such as the name, address, phone number (NAP), and business type.

Add stunning pictures of your brand, goods, and services.

Encourage client feedback and quickly address it.

Make sure the information on your GMB listing is accurate and up to date.

Build Local Links

An efficient strategy to raise your website’s authority and local SEO ranks is by creating high-quality, local backlinks. Take the following measures:

Join forces with neighborhood groups, benevolent organizations, or business associations.

Give financial support to neighborhood teams or events in exchange for a backlink.

Organize joint guest articles or reviews with regional bloggers or influencers.

Make informative, engaging material that others will want to share and link to it from local websites.

Mobile Optimisation

It’s crucial to have a mobile-friendly website because more people are using mobile devices for local searches. Make sure your website is responsive and loads swiftly on mobile devices. Your local SEO may be strongly impacted by the ranking criteria known as mobile optimization.

Markup Language for Schemas

You can add a type of coding called schema markup to your website to give search engines more details about your company, such as its location, opening hours, and customer reviews. Schema markup implementation can increase the visibility of your company in search results.

Optimization for voice searches

Optimizing for Voice Search: Incrementors’ Approach is essential for local SEO as it grows in popularity. Focus on conversational, everyday language when choosing your keywords, and give succinct, direct responses to any typical queries your readers may have.

Follow up on and react to reviews

Local SEO is heavily influenced by online reviews. Encourage happy clients to post glowing testimonials on review sites like TripAdvisor, Google, and Yelp. Professionally respond to unfavorable comments and work to fix any problems to enhance your internet reputation.

Case Study: Local SEO Success Story

Local SEO Success Story

Let’s look at a case study from the real world to demonstrate the efficacy of local SEO keyword research.

Joe’s Plumbing Service, a case in point

Joe is the owner of a small plumbing company in Chicago, Illinois. He understood that in order to succeed in the fiercely competitive local plumbing business, he needed to enhance his web presence. Here’s how Joe found success by conducting local SEO keyword research:

Analysis and Research

Joe started by investigating his neighborhood rivals. To find the keywords his rivals were focusing on, he used SEMrush. He found that a large number of them were concentrating on generic keywords like “plumber” and “plumbing services.”

Local Keyword Research

Joe made the decision to go a new route. Utilizing Google Keyword Planner, he carried out extensive local keyword research and discovered a large number of geo-modified and long-tail keywords relevant to Chicago. There are a few instances, such as “emergency plumber in Chicago,” “best plumbing company in Chicago,” and “24-hour plumbing service Chicago.”

Creation and Promotion of Content

Joe updated his website to include distinct Landing Page Optimization in Incrementors that were each optimized for a different local keyword for each service he provided. Additionally, he launched a site where he routinely uploaded educational articles about typical plumbing problems and their fixes. Each blog entry focused on long-tail keywords associated with Chicago plumbing issues.

SEO for Google My Business

Joe’s Google My Business listing was optimized after he claimed it. He updated the details of his company, uploaded high-quality images of his staff, and finished his profile by providing thorough descriptions of the services he offers.

Building Local Links

Joe approached neighborhood groups, such as the Chicago Homeowners Association, and offered to contribute plumbing advice in exchange for backlinks in order to increase the authority of his website. Additionally, he provided sponsorship for a nearby community event in exchange for a hyperlink from the website hosting it.


After applying his local SEO plan for six months, Joe’s Plumbing Service had impressive results:

The organic traffic to his website surged by 150%.

He appeared on the first page of Google for a variety of terms related to his area, such as “emergency plumber in Chicago.”

For pertinent search searches, Joe’s Google My Business listing was in the top three local results.

Chicago saw a twofold increase in calls and queries from potential clients.

Joe’s achievement serves as an example of the effectiveness of local SEO keyword research and how it can have a big impact on a local small business expansion.


For local businesses to remain competitive and draw in new clients in the digital age, they must leverage the potential of local SEO. Effective keyword research is essential to a local SEO campaign’s success.

Businesses may identify the precise terms and phrases that potential clients in their region are using to locate products and services by conducting detailed keyword research. Businesses may improve their online presence, generate organic traffic, and ultimately expand their clientele by optimizing their websites for these local keywords.

Keep in mind that local SEO is a continuous process, therefore it’s crucial to track your progress and adjust to adjustments made to search engine algorithms. Long-term local SEO success also depends on delivering outstanding goods or services and cultivating a favorable online reputation through reviews.

Businesses can set out on a path to better local SEO, higher online visibility, and, ultimately, greater success in their local markets by adhering to the tactics and best practices described in this article. In order to make sure that your company is found by those who need it most, begin your local SEO keyword research right now.