Marketing is the key to running any business. At a very fundamental level, it is making the product or service come to the notice olearn digital marketingf the target audience. Marketing and advertising are done in different ways. Mediums like newspapers, television, the internet, and the telephone are used. There are numerous differences between digital marketing and traditional marketing. Their main goal is to generate interest in the product and persuade the buyer to make that purchase. Marketing experts analyze the market trends, demographics, and competition before deciding which strategy to adopt. Know about what is the Digital marketing vs traditional marketing.
| The global marketing value is $71.86 billion as of 2020 and is expected to reach $75.66 billion by 2021. |
There are two popular types of marketing in general. They are traditional marketing and digital marketing. Digital marketing vs traditional marketing the difference between both has been in the spotlight for a long time. The question of the difference between digital marketing and traditional marketing has been intriguing for quite some time. So, let’s clear out what is what once and for all.
Table of Contents
let’s look at what is difference Digital marketing between traditional marketing
Traditional marketing is an advertising approach that uses mass media marketing strategies. The strategies are advertising, publicity, promotion, public relations, public affairs, and direct marketing. It is a form of marketing that uses a wide range of channels. Television, radio, newspapers, magazines, outdoor advertising, direct mail, and the internet. It is also a medium- to long-term strategy that focuses on building a brand over time. Traditional marketing is a long-term plan that produces multiple benefits to a company
Digital marketing is marketing your business via the internet. Digital marketing is using online digital marketing platforms to promote products and services. The rapid growth of the internet and development in technology during the 1990s and the 2000s paved the way for the growth of digital marketing. Digital marketing has different domains. Search engine optimization, content marketing, social media marketing, email marketing, mobile marketing, pay-per-click are few domains. Digital marketing gives brands an effective online presence. Digital marketing is gradually growing and will continue to grow in the upcoming years.
To know the difference between digital marketing and traditional marketing, know the marketing strategies employed.
Types of traditional marketing
Print marketing
Print marketing is the oldest form of marketing where the advertisement happens through physically printed content like the newspaper, magazine, brochures, catalogs, banners, and more.
According to business marketing trends, 56% of the customers say that print marketing seems trustworthy.
Broadcasting
Broadcasting is another form of traditional marketing that is transmitted through radio, television commercials, and more. Live Broadcasting is also called on-air marketing.
Outdoor marketing
Outdoor marketing is the marketing signs seen in the common outdoor places like billboards, posters on public transports, posters on public transport places like a bus stop and railway station, advertising posters on shops, and more.
One to one marketing
One-to-one marketing is directly reaching out to the customers and pitching using SMS or telephone, and this is an effective marketing strategy in customer retention.
Direct mail
Direct mail is sending printed mail directly to the prospective customer or for customers retention. This Direct mail is the oldest form of marketing, and we can send it along with daily newspapers, magazines, or even directly as it is.
Referral marketing
Referral marketing is word-of-mouth marketing where businesses get their existing customers to refer their products or services to the near and dear ones. The existing customers will receive incentives if their referrals convert the leads into customers.
Traditional marketing is a standardized way of marketing and is static. Traditional marketing has been the sole server of promoting products and services for a long time and will continue to be effective marketing for many years to come. How important is traditional marketing? It’s important because it builds your brand. Your brand is everything, especially for startups. It’s what attracts investors, customers and grows your business.
Traditional marketing is the most commonly used method for building a brand. It includes paying for ad space, writing a press release, creating posters, running a TV commercial, etc. All of these things are small investments, but they’re incredibly powerful. They build your brand. They build your identity. Your identity is what gets you, customers. That’s why they call it branding.
Why is traditional marketing the best?
To reach the regional audience and connect with them personally, nothing works better than traditional marketing. It is easier to reach a wider audience in traditional marketing through traditional media. It is not subject to just a certain group of people who have access to the internet. And more or less, traditional marketing through traditional media like TVC and radio is aimed towards a larger audience and will garner the attention of a wider audience. Traditional media marketing is age-old and classic marketing that will continue to influence the marketing and business sectors.
Types of Digital marketing
Digital marketing is nothing new, and it’s been around since people started to use the internet. What has changed is how it’s implemented because of the fast-paced development in technology. With the spike in smartphones and social media usage, digital marketing has taken a consistent spike in popularity.
| According to a digital report, It is said that in general, people spend about 6 hours and 42 minutes online each day. |
Content marketing
Content marketing is curating content for different audiences and different platforms in digital. It is creating content for the website, social media, curation of blogs, ebooks, newsletters, case studies, video content, infographics, and much more.
| According to clicZ, 57% of the global population are internet users. Given that marketing through the internet can directly reach the targeted audience on their devices. |
Social media marketing
Social media marketing uses social media platforms like Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest to promote the brand. SMM and its techniques differ as per the platform.
Influencer marketing
Influencer marketing comes under social media marketing and is brand endorsement done by social media influencers who have a good reach and recognition among the followers.
Email marketing
Email marketing is targeted marketing where the brands send emails to the customers or prospective customers about their products or services, offers, discounts, events, and happenings.
Affiliate marketing
Affiliate marketing is a basic concept of marketers or bloggers vouching for other products and services and gaining a share of the profit for each sale promoted by or vouched for. Its Affiliate marketing is using a third-party affiliate to promote products or services.
SEO
Search engine optimization is optimizing and improving the quality of the websites to make them reach higher on the search engine result page. Content that ranks higher has better visibility and thereby better recognition for the brand as well.
Pay per click (PPC)
Pay per click is where advertisement campaigns are run online, and the campaign runner is paid a sum as per the number of clicks. PPC ads are targeted ads for leads to create awareness and brand visibility.
Native marketing
Native marketing is when the promotion of the product is combined with the content of the platform and seems less like a promotion because of the way it is blended with the content. It can take place in video format, article, or even editorial.
Marketing automation
Marketing automation is done by making use of tools that help carry out marketing functions quicker. This comes in handy while doing repetitive tasks like sending emails and messages to a large audience.
Digital marketing is more of a conversation, of which you might not always be aware of the exact details of what is discussed. However, with all the new technology, it’s so easy to share ideas and information about products and services, whether it be via email, on social media, on forums, etc. This type of marketing is so powerful because of the personal relationships you can build. To learn digital marketing, enroll in online digital marketing, which teaches you the in and out of using digital marketing to enhance businesses and their reach.
The above would have given an idea of the different domains employed and the difference between digital marketing and traditional marketing. Digital marketing has become more widespread over the years, and it’s easier to get your message out now than it has been in the past. Online marketing has been a significant boost for small businesses. It is now possible to have your message seen by many people at a fraction of the cost of traditional marketing techniques.
In addition, you have the opportunity to track how many people see your ad and the demographics they fit into. You can then tailor your advertising to those demographics for a more effective campaign. If your business is worried about the cost of a digital marketing campaign, don’t be. Digital marketing has a lot of advantages over traditional marketing, the most significant of which is the price.
Why is Digital Marketing the need of the hour?
Digital marketing is a lot cheaper and a lot more accessible. You can reach a lot more people, and you can also measure a lot more easily. For example, if you spend $500 running advertisements on TV, you will not be able to know how many people saw those advertisements. If you spend $500 on a website that targets a specific population, you can more easily see how many people from that population visited your site. A lot of people have a lot of arguments on which one is better. But I think they both have their virtues.
With social media becoming mainstream, it’s essential to know the fairly new concept of digital marketing. It’s essential to understand how it can be utilized in different ways depending on your business model. There are many advantages that digital marketing has over traditional marketing. Digital marketing is great for targeting certain audiences that traditional marketing would not be able to reach. Social media allows you to interact with your target audience in ways that traditional marketing just can’t. Digital marketing is hard to go back from once you experience the benefits.
4 P’s of marketing
Be it traditional marketing or digital marketing and the difference between digital marketing and traditional marketing; there are 4 P’s of marketing that the marketers follow. They are :
Product
Marketers need to have an in-depth understanding of the products that they are selling. In this case, the products can be services provided or goods that are sold.
Price
The price of the product, a cross-comparison of the market value, and the standard price range of the product are the things to know to promote a product.
Promotion
Promotion is the marketing, people, influencers, and advertising activities to let the consumers know about the products. Digital and traditional marketing fall under this category.
Place
In promoting, the marketers should know the place of promotion. The promotion of the product is based on the target audience. Be it digital or traditional marketing to have a better chance of acquiring customers, and the products need to be marketed in the right place.
Which is better? Digital Marketing vs Traditional Marketing
So, if a question of digital marketing vs. traditional marketing arises, the answer would be that digital marketing and traditional marketing are both an essential part of marketing and go hand in hand. There is no digital marketing vs. traditional marketing, as both types of marketing are essential for a business.
The sudden question of digital marketing vs. traditional marketing has come into play now because many old-school marketing practices are no longer effective. Technology changes, people change, the economy changes, the competition changes, and so on. Hence, the digital way is the best preferred currently. The best digital marketing strategies can be incorporated into any business, no matter what industry you are in.
On the other hand, traditional marketing is a kind of marketing many still depend on and feel more authentic. For instance, people would assume that a billboard along the way is much more authentic and trustable than an online display advertising. Traditional marketing still holds a higher place as a trustable source of marketing.
Wrap up
A business should use both traditional and digital marketing to increase its brand awareness and visibility exponentially. Make sure to integrate both into your marketing strategies. What are the types of digital marketing and traditional marketing strategies that you are looking to use? Let us know in the comments below.
Author Bio: Karthik
Karthik is a Digital Marketing Head at echoVME Digital. Karthik heads the Development and SEO team at echoVME. He is also a digital marketing trainer at Digital Scholar. He has been working in the Digital Marketing field for over a decade and is the go-to person for any SEO and tech-related queries.
