The world is gradually entering the digitization phase. Starting from a basic chore to advanced work, everything is dependent on the internet. Similarly, the internet is also affecting the marketing techniques and strategies, and many companies and marketers have started to use internet marketing for their businesses. Let us now understand what is internet marketing and why it is gaining so much popularity. here we are providing what is a digital marketing and top 10 Digital Marketing Companies In India.
What is online marketing?
Internet marketing (also termed digital marketing) is the process of using the internet to promote or advertise a particular brand or company. It utilizes various new technologies to reach out to the audience effectively. People can know about a particular brand or its products or services through electronic devices like laptops, tablets, mobile phones, etc.
What are the benefits of internet marketing?
There are numerous benefits of online marketing and hence it has become one of the most preferred marketing techniques. Here are a few reasons why a business must give digital marketing a try!
a. Global reach: With the help of digital marketing, a company need not have any demographic constraints. A company situated in any part of the world can promote and advertise their brand to the global audience within a short period as most of the population has access to the internet.
b. Building good relationships: Internet marketing helps in building good relations with clients or customers.
c. Low investment: Digital marketing can be started with a low budget. Compared to traditional marketing, the investment required is quite less.
d. Easy and real-time tracking: Through internet marketing, the company or business can track their performance. There are many metrics with which a business can track the performance and can also change the campaign accordingly.
e. Good return on investment (ROI): Online marketing offers good ROI. If the campaigns are carried out properly, and the performance is tracked daily, you can be assured that you will get great returns.
What is an internet marketing company?
A digital marketing agency (or digital marketing company) deals with the online marketing section of various businesses and companies. The digital marketing agency helps its clients to boost the online presence by providing various services. The agencies charge a fee and help the company improve brand recognition, generate leads, and improve the company’s overall growth. They house numerous digital marketing strategists who have experience and expertise in the field.
There are also many digital marketing consultants and freelancers who provide effective strategies and help their clients grow digitally.
What are the various kinds of digital marketing services?
Digital marketing is divided into various categories, and each category has its own benefits. Companies can make use of one or all the services depending on their domain and business requirements.
Some of the digital marketing solutions include:
1. Search Engine Optimization (SEO):
It is the process of making a website gain a good rank on the search engine results page through organic methods. Using proper keywords, meta-title and meta-description, curating original content, internal linking, and back-linking are some parameters that help improve the rank organically.
2. Search Engine Marketing:
It is also termed pay per click advertising. For companies which have a decent budget or have a time constraint opt for search engine marketing. In this, the company pays the search engine (based on clicks or impressions) to display their website on the top search engine results page. You can check out Google digital marketing courses to know more about it.
3. Social Media Marketing:
Posting often on various social media channels (like Facebook, Twitter, Instagram, YouTube, etc.) helps in gaining good brand recognition. Companies can also run sponsored ads on social media sites to gain leads.
4. Online Reputation Management:
It is necessary to analyze what people feel about the brand in order to rectify the errors and grow. It is also necessary to create a positive image of the brand on digital platforms as people get highly influenced by the reviews and ratings.
5. Content Marketing:
Content marketing is one of the main tools in digital marketing. Curating original content and using it to promote the brand helps in brand awareness as well as in lead generation. There are a few content writing companies in India that provide quality content for reasonable charges.
6. Web design and Development:
A website with good UI/UX, and proper layout and content is necessary to turn the traffic visiting the website into leads.
7. Email and Mobile Marketing:
Sending quality Emails or texts to a large group of people will help in gaining potential clients or customers.
Some of the top digital marketing agencies in India
India houses hundreds of digital marketing agencies, and with each passing year, many budding digital marketing businesses are coming into play. Here is the list of the ten best internet marketing companies in India:
1. iStrat: iStrat is one of the top digital marketing companies. With over 200 employees, the company offers good website creation and development services along with online marketing services. The company is situated in Delhi and has worked with some top-notch clients like Yahoo, Ranbaxy, NDTV, Hero Honda, and many more. If you are looking for a marketing agency near me, you can avail iStrat’s services.
2. Mirum India: Mirum has over 200 employees working under its umbrella and has offices in New Delhi, Hyderabad, Bangalore, Mumbai, and Chennai. The agency is known for its unique and effective social media marketing strategies. It has worked for some famous companies like Godrej, LG, HSBC, etc.
3. BCWebwise: The company offers effective online marketing services and excels in good advertising and branding. It has its offices set up in Mumbai, Delhi, and Chennai. The company has some well-known clients like Hero, Bharat Benz, Axis Bank, and many more.
4. iProspect India: iProspect India is a creative agency that comes up with engaging and unique campaigns and helps its clients to create a good online presence. The agency has some notable clients like Yes Bank, HDFC, Kotak Mahindra, etc. The agency has branches in Delhi, Mumbai, and Chennai, and Bengaluru.
5. WAT consultant: It offers social media consultancy and helps a brand to obtain a good online presence. This agency is situated in Delhi, Mumbai, and Bengaluru. It has worked with some famous brands like Vero Moda, The Body Shop, Himalayas, Nikon, and many more.
6. Resultrix: It offers digital marketing services, creative services (video production, graphic design), and web development services. It has around 500 employees and has branches in Gurugram and Mumbai. Some notable clients include Disney, ICICI, Clear Trip, etc.
7. Reprise media India: It is not an advertising agency but uses organic and paid tools to connect the brand with its target audience. The company houses thousands of employees and has branches in Kolkata, Mumbai, Bengaluru, and Gurugram. They provide online marketing services and also provide strategy and consultation. Some top clients include Honda, Hyundai, Cathay Pacific, etc.
8. FoxyMoron: FoxyMoron was started a few years ago and has gained tremendous popularity due to its quality of services. It offers all kinds of internet marketing services. Some of their clients include Burger King, GoAir, Castrol Group, etc. If you are searching for a digital marketing agency near me, then you can consider FoxyMoron.
9. Xebec Digital: The company has over 100 employees and offers effective marketing strategies, which has helped numerous companies and brands. A few of their popular clients include DLF, Phoenix market city, Amarpali, and VBHC.
10. Langoor: Langoor has branches in Mumbai, Bengaluru, and Ahmedabad. The agency offers good digital media strategies that help businesses and brands to improve their online presence and sales. Their clientele includes Ford, Wipro, Cisco, and many more.
Digital marketing has become a firm favorite of many companies (be it MNCs or start-ups) and marketers. Low investment, good ROI, easy tracking, and massive global reach are factors that make it lucrative. There are many good digital marketing agencies in India which provide quality services like SEO, social media marketing, ORM, paid ads, and many more.
If you are a budding business or have been in the market for a few years but still haven’t taken the help of digital marketing, then hurry as your competitors have already boosted their business through internet marketing. Don’t get left behind!