Artificial Intelligence is slowly taking over how users search for answers on the web! It’s no longer just about Google anymore! A new answer engine- Perplexity AI, a new answer engine, has emerged, and it’s revolutionizing the way people look for information.
What differentiates answer engines from Google is that these platforms don’t just give you a list of links and leave the rest to you. Rather, they extract answers directly from web content and present them to the users.
This changes the scenario of SEO significantly. For an effective SEO company in Kolkata, it has become essential to adapt to these new AI-driven search models.
So, what exactly is Perplexity AI, and why should SEO professionals pay special attention to it? Let’s explore the article to find the answers.
What is Perplexity AI?
To put it simply, Perplexity AI is an answer engine. It is also referred to as a ‘conversational search engine,’ as it can process natural language and produce answers seamlessly.
What it does is, instead of a traditional list of blue links (like Google provides us), it offers a concise, summarized answer to a user’s query, through multiple web sources. Added to that, the answer engine also cites those sources and allows users to verify the information.
Let’s take a look at the list of things that Perplexity AI offers-
- It produces direct answers to search queries
Perplexity AI totally focuses on giving you a clear, immediate answer. It understands questions asked in natural language and provides a comprehensive summary thereafter.
- It offers real-time information
Perplexity AI can have the capability to search the live web. This allows it to offer up-to-date information on current events and trends.
- It understands the intent behind complex questions
It uses advanced natural language processing to grasp the intent behind complex queries, even allowing for follow-up questions within a conversation.
- It provides a citation that helps build trust
Perplexity AI makes it a point to include source citations. This makes it different from any other AI model. Such a complete approach also helps build trust and allows users to delve deeper.
Essential Adaptations that SEO Companies Should Do
Traditional SEO focuses on keywords and high-authority backlinks to rank on Google’s SERPs.
Those fundamentals are, and will remain, important. However, Perplexity AI operates a bit differently. These answer engines value clarity, topical authority, and structured information.
So, for an SEO outsourcing company in India, this shift means completely rethinking their content strategies. It is not just about getting clicks anymore. It’s about being the trusted source of information that this particular AI model chooses to cite.
Key Adaptations that SEO Companies Must Cultivate
The main question is, how can a local SEO company in Kolkata or any other SEO agency pivot its strategies? Let’s take a closer look-
- They must learn to embrace AEO
One of the first things that SEO companies must understand is embracing Answer Engine Optimization (AEO). And to do that, they must understand what the user is asking, and not focus on mere keywords.
Also, they should instruct in-house writers to start the content with direct, concise answers before elaborating. Along with that, they must also use question-based headings. This makes it easier for AI to process the information.
- They should focus on content clarity and structure
AI usually loves content that’s easy to read and is logically structured. So, the best SEO agencies in Kolkata should consider using bullet points, numbered lists, and short paragraphs in content. These elements add clarity and structure, which makes the content easier to crawl for AI models.
- They must build topical authority
Another thing that the best SEO service in Kolkata must adapt is creating comprehensive content clusters. They should understand that writing a single article or blog on a topic is not enough anymore. Instead, they should cover a theme from multiple angles with interlinked pages.
Perplexity AI especially values sites that showcase deep expertise and consistency within a subject. Topic clusters and internal links suggest to the AI that your site is a reliable source for that particular topic.
Wrapping Up
Perplexity AI has shown a clear shift towards a more conversational, direct-answer search experience. Therefore, reputed digital marketing companies in India must also adapt to the new search trends. And for that to happen, they have to acclimate and adapt their in-house writers to create highly relevant, trustworthy, and well-structured content that AI models can easily understand and cite. This proactive approach will ensure that your clients remain visible and authoritative in the digiscape.
