A must-read for all those who are wondering how to increase organic reach on social media. Particularly, in 2021. That’s because we are going to share some valuable tips and strategies that will help one to achieve this goal. These are some expert revealed tried and tested tricks on increasing social media organic reach 2021. So, go through these, understand them, and try out implementing them for the desired results.
Before proceeding, we think that it would be wise to begin with the basic i.e. understanding the concept of organic reach.
What is the meaning of Organic Reach?
In simple terms, boosting your organic reach means to increase your penetration into your target audience for a wider connect, without the use of any paid promotions for your content. It demands the development of original and genuine content that would create an interest in the audience, and have them engaged.
If one considers a digital platform, increasing your organic reach is considered to be amongst the most difficult tasks to carry out. Why so? As stated above, it demands the creation of extraordinary content that would attract your target audience and keep them engaged to view your posts again and again.
Why go for an increased organic reach?
Reaching your audience in an organic manner means that your posted content is genuine, and readers are actually liking it. Following are the pointers that underline the importance of organic reach on social media:
1. Bringing in genuine audience
The chances of attracting an audience that is genuinely interested in your product or service are high. That’s because they are straight away looking for the same products or services that are on offer from your end.
Businesses can either go the organic way or the inorganic way for promotion purposes. However, if we consider promoting a new business, proceeding with an inorganic way poses as a major challenge as it asks for either a daily budget or a fixed budget of money. Majority of the businesses cannot afford this in the initial phases. Therefore, what is left is the organic way to showcase a business along with its products and services.
3. Laying a platform for long run
Paid promotions are effective in case a business is looking for immediate results. But, the results that it gives, is for a specific time frame only. On the contrary, organic promotion helps create a feeling of trust for the business and proves to be beneficial from the long term point of view. When the viewers or the audience comes to know that the majority content on your page is original, they want to stay loyal to your page. This is what keeps them engaged and hooked.
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Moving on, we will now be checking out the ways to boost social media organic reach in 2021.
Proven strategies for increased social media organic reach 2021
Here they come…
1. Direct your efforts on the correct places
Majority of the businesses out there form an opinion that they are required to be present on each and every platform right from Pinterest to Facebook. However, that isn’t necessarily the case most of the time.
It is very unlikely that your audience will have a presence on each and every social media platform. So, what’s the point in wasting energy by putting it in the wrong place?
Shortlisting the social media platform to focus on is not that difficult.
Here are a few guidelines for the same:
- Keep an eye on your share counts
For all those who own a blog, they must be already having share buttons on it. Many of such tools will provide the user with analytics that depict who all are sharing your content. In particular, vital data like where they are sharing it. These numbers will tell as to which platforms to concentrate on.
- Just ask
Why not go about asking your audience? It’s the best way to get accurate information about them. Make use of a survey, integrate it into an email, or have a quick call with your best customers to check how they are doing. Also, ask them which social platforms they are on, for their personal and business needs.
- Keep an eye on your competitors
Last but not the least, do keep an eye on your competitors. Which are the platforms where they are posting? In case they are not seen on a platform at all, it is an indication that there is no point being over there.
2. Social media optimization
Yes, it is required. Social media platforms such as Instagram and Facebook come with something termed as social media page optimization. It is carried out in exactly the same way in which your website is optimized for SEO purposes. It consists of the inclusion of long-tail keywords into your page. Once this is done, what will happen is that if your audience searches for a particular thing that is present in your page description, Facebook would go about ranking your page to the top position. Eventually, the visibility of your page will increase.
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3. Publish content that is evergreen
Creating evergreen content is not as easy as it seems. A regular post on extremely popular social media platforms like Facebook or Twitter could have a lifespan that is widely varied.
The posts got to be engaging. It is a primary requirement. Even if one is associated with a boring or a dry domain, there is a need to find a way to create posts that stand out, irrespective of the subject.
Do not create and post content that has an expiry date.
Focus on resolving the persistent and common problems within your industry. A better idea would be to post something that belongs to the educational and funny category. Shock, awe or humour are some of the best emotions that can be targeted with evergreen content.
Individuals are more likely to share positive posts rather than the negative ones.
4. Invest time into research and analysis
In today’s times, social media has no more remained a place where one can simply post pictures of the products and get the desired outcomes. It is used for hard-core marketing and asks for in-depth research and analysis of your social media endeavors along with a competitive analysis of the promotional activities carried out by your competitor. Strategizing your posts would aid in keeping your audience engaged.
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5. Opt for smart work rather than hard work
An average user gets exposed to more than 1,500 stories each day. This statement directly comes from none other than Facebook. So, to bring about a rise in the engagement, the news feed is known to show just 300 out of these. The ones that are most relevant to the user.
With this information and knowledge with us, it can be said that posting more is not the solution.
Instead, there is a need to direct our efforts towards posting high-quality and relevant content. One needs to keep in mind that over here, quality scores over quantity. Lesser posts with a higher quality will facilitate a boost in the organic reach. Definitely in a better manner as opposed to spamming your page with just anything and everything that one comes across.
Although there isn’t any science or logic behind this, it is recommended that posting should be done twice per day. Never forget that your business is unique in nature, so, don’t be scared of trying out various frequencies. Go with the one that best suits your business.
6. Try out different things
Carry out a proper analysis of your profile, and jot down the observations. Take a dig into what kind of posts would work in your case. Multiple options are there, as far as posting your content is concerned. Try out posting a video, upload pictures, carry out the promotion of your subsidiaries, etc. After trying out the majority of these, find out what is it that hooks your audience. Keep posting that thing on a frequent basis. Agreed that the growth might be slow, however, even if 1% of your audience is going through your content, it will get both shared and promoted automatically, if they find it to be engaging. Hope that by now you must have understood what needs to be done to boost your social media organic reach in 2021. Do try these out, and we hope that things would go the desired way. Wishing you success!