The content of your website should aim at educating, serving, and engaging your readers. However, if you stuff the webpages with keywords, it will be hard to fulfill this purpose. That means you do not write for readers but the search engines. It will create a poor experience for your audience, and this will likely make them move to another website. The encounter will increase your bounce rate and drive away potential customers from your business platform. What is keyword stuffing and how to affect our website?
They will move to other related businesses where they will get better SEO services.
Perhaps you think filling your webpages with different keywords will bring in more people to your website, it could cause more harm as they will run away. A keyword-stuffed content is hard to understand, and that only is a turn off to your target market. Keyword stuffing refers to the misuse of keywords in your blog, articles, and any other website content. Many people think using the keyword severally will rank them high on SERPs, but no, it loses relevance!
- There are different types of keyword stuffing:
- Unnecessary repeated words
- Including words that are out of context
- Usage of keywords that are not related to your business
- Inserting blocks of similar keyword
Although you may think stuffing your article with keywords will drive more traffic into your site, it could be the opposite. Keyword stuffing is denounced by a search engine and could lead to a penalty. Filling your page with useless keywords will not improve chances to get ranked high. You are likely to face a Google penalty that removes your page from the search results.
The best ways to avoid and protect your content from keyword stuffing for good SEO are given as follows:
Avoid the same keyword repetition.
As a content creator, your primary strive is to create engaging content that resonates with your audience. If you keep repeating the same keyword over and over again in your article is a red flag to the search engine ranking. Try to avoid it at all costs. Ensure you make the process of reading smooth and easy. You can do this by incorporating synonyms and related phrases. It will help your audience to digest your content. Also, the search engine will evaluate the relevance of the content. To get useful synonyms and related phrases, you can try using the twin word ideas.
Usage of the long-tail keywords
The long-tail keywords are longer but more specific phrases that user s are likely to use when searching your content. In short, these are more specific and less common than other keywords. If it is your first time handling the long-tail keywords, it is prudent to learn more about them.
Usage of keywords
The LSI keywords are the related keywords to the topic you are writing about or rather the target keywords. For the LSI keywords, you can use them naturally. Including them is a signal to Google and other search engines that your content is relevant. Place the keywords at the appropriate page elements. Once you optimize a keyword page, it doesn’t matter where you place the target word in the content body. What means is how to use it in other elements of the page. Therefore, for full optimization, use the keyword in these places:
- The page title
- On one of the subheadings
- Title tag
- Meta description
- First paragraph
- At least one image
- And near the conclusion of the article.
Unlike the stuffing of the keyword, the above keyword optimization sends a positive sign to Google. That means it gets them noticed, which leads to a high ranking of your page for the intended keyword.
Check the on-page SEO of your platform.
Every time you publish your page, make sure to run a report to check the on-page SEO. It will ensure you are not missing out on any optimization chances. It is easy to overlook such cases that make your page appeal to Google. Therefore, make sure you run them to have clear reports.
Write more than 300 words.
It is advisable to write 300 or more words on your article’s leading body on a web page.
It will encourage Google and any other search engine to rank your page for the target keyword. The search engines aim to offer users relevant, helpful content to cater to the information they need. Therefore, they are likely to rank your content for several search terms if it is thoroughly in-depth.
Use an appropriate primary keyword density.
As you spread our keyword across your content, ensure not to misuse and overuse it. Just put the keyword at the points where it falls in a natural and relevant manner. Always keep the keyword density below 2% as it is within the best SEO practices guidelines.
Add the secondary keyword, synonyms, and the long-tail-keywords
It is yet another method to tell your search engine that your page is relevant. The Google crawlers use other related terms and phrases in content to know the context and rank your page. Thus, in this copy, use the secondary keyword that is a synonym and have the long-tail-keyword version of your primary target. It reinforces your content and its message that, in turn, helps the crawlers to rank your page. The long-tail version of your keyword, as depicted above, helps the search engines know the places in your content to answers questions. It allows you to offer a chance to have your web content features in Google’s section, where people also ask!
Assign the primary keyword for every webpage
When SEO of a webpage, it is prudent to select one target keyword. The introductory phrase must be relevant to the topic and tied to the content of your platform. The keyword used should be popular and a low-competitive term. It will help you improve the ranking of your page on the search engine pages.
Once you have selected the keyword on one of the webpages, please do not make it the primary term for every other website. Every page of the website must have its keyword. this helps you to rank your platform uniquely. It keeps the information on your webpage from competing with each other. It also helps send a clear message on the search engines regarding what each web page content concerns.
Since the content is the king, so it is beneficial to keep in mind that the quality of your content must be high. Google and other search emphases on the quality of your content as it determines your SERP ranking. The usage of the keyword will help you get to the top is used appropriately. So you need to put quality as the primary target when writing your content such that the flow of your keywords gets added naturally. You do not have o force keyword anywhere just for it to appear severally in your content. It will make your content lose direction. Change your mindset toward the production of quality work, and you will achieve it. Do not focus on where to place your keywords; instead, allow them to flow naturally. Also, let your driving force be to write for the readers and not the search engines!