Top 10 Best Instagram Story Apps For Marketers In 2024

Instagram stories are an exciting feature that allows users to post fun and engaging content that disappears after 24 hours. This feature has been popular with marketers and brands, as it provides an opportunity to interact with followers in a more engaging way.

As the popularity of Instagram stories continues to grow, they are quickly becoming an essential part of a successful marketing strategy. With over 500 million users, it’s an excellent platform to engage with the right audience and drive more traffic to your products and services. But to make the most of Instagram stories, you need the right tools.

We’ve rounded up the best Instagram Story apps for marketers in 2024 to help you create stunning stories that capture the attention of your followers and convert them into customers.

What Are Instagram Story Apps?

Instagram Story Apps are tools that help you create and publish Instagram stories with ease. These tools come with a range of features, from editing tools to analytics, that can take your story game to the next level. With these apps, you’ll be able to add text, emoji, stickers, GIFs, polls, and quizzes to your stories, making them interactive and engaging for your audience.

You can also track the performance of your stories with analytics, which will help you understand what’s working and what isn’t so that you can adjust as needed. With these tools, creating beautiful and engaging Instagram stories is easier than ever.

They are becoming an increasingly important tool for digital marketers as more and more companies leverage the engaging storytelling capabilities of Instagram. Whether you’re a freelancer looking to promote your work, or a company trying to build brand awareness, Instagram Story apps can help you reach new audiences in creative ways.

Top 10 Best Instagram Story Apps For Marketers In 2024


Canva is a powerful and easy-to-use design tool that allows you to create stunning visuals. With the Canva app, you can easily draw attention to your message with its drag-and-drop features and pre-made templates.


  • Gallery of over free 60k+ templates
  • Over 1 million free background images
  • Design features and tools like blur, vignette, enhancer, and design grids
  • Collection of badges, stickers, icons, and textures.


StoryArt is one of the highest-rated Instagram story makers that allows you to create high-quality stories quickly and easily. It is available on both the Play Store and Apple Store. This app has a huge library of templates, emojis, backgrounds, and fonts that you can use to make your stories stand out.


  • Over 200+ fully customizable Instagram Story Templates and 20+ themes.
  • Hundreds of trendy fonts & typography.
  • Unlimited access to over 10,000+ stickers & emoji.
  • Share your stories directly through Instagram and other social media platforms.


InShot is an all-in-one video editing app that enables you to create high-quality Instagram Stories. It comes with a wide range of features, including filters, effects transitions, music, including fade in and fade out, and text options. With InShot, you can easily add your own photos and videos to their pre-made templates and customize them as much as you like. The editor has a range of features that allows you to trim, split, cut, crop, or merge videos.


  • Video converter
  • Adding and editing music to add to videos
  • Collage maker and photo editor
  • Speed-control, split, blur, and merge videos.


Unfold is a popular video-editing app that helps you create sleek and attractive Instagram Stories. It comes with a library of stylish templates, fonts, and text effects to help you quickly create stunning stories without spending too much time on it. With Unfold, you can add your own photos and videos to the pre-made templates, customize them as needed, insert captions, and share them on your social media.


  • 60+ premium templates and 25 free templates
  • Advanced text options and 5+ font types
  • Supports both photo and video format

Adobe Spark

Adobe Spark is a powerful video-editing app that helps you create professional and attractive videos from your photos and clips. It provides various animation effects, soundtracks, themes, titles and more for you to customize your story. With Adobe Spark’s intuitive editing tools, you can easily blur or merge videos, adjust colors and lighting, add text and shapes, and more without the need for any prior video editing experience.


  • Simple, intuitive interface.
  • Range of animation effects, titles, and soundtracks to customize your videos.
  • Multiple layouts, text cutouts, and effects to choose from.
  • Millions of stock photos to choose from.


PhotoGrid is the best photo editing and collage maker tool that allows you to create beautiful collages and edit your photos with various layouts, backgrounds, stickers, text and more. With PhotoGrid’s powerful options, you can quickly personalize your images by adding frames, filters, background effects, text and more. It also provides an intuitive interface that makes it ideal for beginners and experienced photographers alike.


  • 60+ filters, 90 different backgrounds, and 300+ photo collage templates
  • Smart face filter added onto real-time selfie camera and video recorder
  • 300+ photo collage templates

Cut Story

Cut Story is an iOS APP that automatically creates a shareable video from your photos, combining them with music and effects. Especially with the special 15-second limitation of Instagram stories, Cut Story can quickly create amazing 15-second mini-stories to share with friends and family or on social media.


  • Cutting long videos into 15-second mini clips
  • Offers several layouts, stencils or masks to make stories more engaging
  • Supports all video formats


Over is a powerful design, editing and collaboration platform that is useful to overlay text and graphics onto your photos and videos. With Over, you can design amazing graphics for social media, blog images, videos, posters and more right on your phone by gaining access to a host of fonts, graphics, photos, and templates.


  • Unique hashtag #bestofover on Instagram for curation and inspiration.
  • Access to a host of templates and themes.


Typorama is an engaging story-telling platform that helps you create stunning visuals for social media, blog posts and videos. With Typorama, you can quickly create branded and creative text graphics with beautiful typography, shapes and backgrounds.


  • Customizable options to add filters, color gradients and captions.
  • Vast library of animation effects.
  • Ability to add multiple layers for more complex designs.


Giphy is an online platform that makes it easier to find, share and create animated GIFs. With Giphy, you can search their vast library of GIFs and images or create your own using photos, videos, text and more. Giphy allows you to share GIFs, stickers, and short-form videos across popular social media platforms including Facebook, Twitter, Instagram, and more.


  • Ability to create GIFs from multiple sources such as photos, videos and text.
  • Vast library of animated GIFs and images.
  • Ability to add captions or animations to existing GIFs.
  • Share created content across popular platforms

Tips to create great Instagram stories:

Choose creative visuals:

Use a variety of visuals to capture attention and create interest. This can include using GIFs, memes, photos, videos, or other visual elements that are related to the topic you want to share.

For example, a food blogger can use a GIF of someone cooking to introduce the topic. To do this, he can either create his own GIF from a video or photo, or he can search for one in the vast library of GIFs.

Create compelling stories:

Consider the theme of your story before you start creating it. Think about how your visuals, captions, and other elements come together to tell an interesting story. This will help to ensure that your content is engaging and entertaining for viewers.

For example, a travel blogger can document his journey through photos and videos, but he can also add captions to explain what happened during the trip – where he went, who he met, etc.

Include a call to action:

A call-to-action is an important element of content creation because it encourages viewers to act on the content you’ve created.

For example, if you create a GIF of a new product that your company is launching, you can include a call-to-action to encourage viewers to check out the product or share it with their friends and family.

Include interactive elements:

Interactive elements can help make your content more engaging and interesting for viewers. For example, you could include polls or surveys in your blog post to get feedback from viewers on a certain topic. You could also embed videos or create interactive infographics that allow viewers to explore the information presented in more detail.

For example, if you’re discussing a new product launch, you could embed a video demonstration of how the product works or include an interactive infographic that shows the features and benefits of the product.

Experiment with color and filters to make your stories more attractive.

Color and filters can help draw attention to your content and make it stand out from the crowd. Experiment with different color combinations, fonts, and textures to find a style that works best for your brand.

For example, if you are creating a blog post about the latest fashion trends, try using a bright color palette with bold fonts and pops of neon colors. This could help your content stand out and make it more eye-catching for viewers.


Instagram stories offer an effective way to engage with customers and showcase your product or service. Experimenting with color, filters, and fonts can help you create more attractive content that will draw attention from viewers. With the right combination of apps, colors, combinations, fonts, and textures, you can create eye-catching stories that will help promote your brand.

Author Bio –

Khurshid Alam is the founder and director of Pixel Street. A top SEO company in Kolkata. He has over 8 years of experience in the industry and has worked with some of the world’s leading brands including ITC, The Hindu Group, Glocal Healthcare, etc.