Top 15 Marketing Automation Platforms In 2024

Marketing is what mirrors your brand before your potential customers and clients. Marketing professionals spend most of their time connecting with prospects, managing customer details, and catching more leads. And that’s where advertising and marketing automation software gets in the picture.

You’re losing out on many possibilities if you still aren’t using advertising and marketing automation for your business.

75% of the companies are utilizing advertising automation, which shows that you must implement the most effective advertising and marketing automation software to obtain a competitive edge!

What is Marketing Automation?

Advertising and marketing automation covers a broad range of jobs; prospecting, involving leads, recognizing their choices, and keeping enduring relationships to convert them into paying consumers.

Handling all these facets of advertising isn’t a simple accomplishment; you require a streamlined procedure that helps you raise your efficiency.

Advertising automation software lets you put all your routine tasks on auto-pilot, so you can conserve more time and focus on high-intent leads.

You can automate prospecting, preserve constant interaction with automated customized emails, and nurture leads with valuable resources.

An advertising automation tool enhances the whole advertising procedure for you with innovative automation and eliminates reliance on manual tasks.

Essential Features Of a Perfect Marketing Automation System

Marketing automation takes an omnichannel method that automates every single procedure, from prospecting to capturing leads. For advertising and marketing automation software applications to function to their total capacity, they need to have particular functions. Thus, here’s what ideal advertising and marketing automation should appear like.

Visitor monitoring:

To give a personalized customer experience, you must be aware of your possibility interests. The site visitor tracking function supplies understanding into the behavior-tracking of every visitor on your website to examine which prospect wants which element of your product and services.

Lead monitoring and scoring:

An ideal marketing automation device helps you concentrate on essential leads by scoring them based on their activities and preferences. Lead scoring enables you to handle your information based on their interest rate in your service or product and assigns them even more to shut the organization.

Campaign administration:

Are you running an email marketing campaign? After that, you can take care of the campaign with email tracking, which gives a record of email clicks and opens up so you can examine the efficiency.

Lead nurturing:

To urge your leads to purchase your services or product, supporting them at every touchpoint is essential. So, you can make use of a series to establish a series of emails that supplies worth to them.

Organized operations:

A prospect goes through numerous stages before becoming a customer. The automation software application also helps you have a structured workflow by specifying every procedure step.

Trigger actions:

Among the significant aspects of effective advertising is responding to leads and customers in real-time. You can schedule a time and day when you want to engage with your customers so you don’t shed them.

Individualized involvement:

When managing potential customers, personalization is the trick. Personalized emails and messages make a vast difference in building your brand name visibility.

So, with these vital attributes in an advertising automation software system, you can achieve your advertising and marketing objectives!

Variables to take into consideration when choosing a marketing automation software application

You wish to adopt an advertising automation software application in your service. Now what? Well, you require the best marketing automation software program for your company, one that fits your demand and functions well with the group. So, listed below are the factors you need to consider before choosing an advertising and marketing automation software application.


The automation software program’s primary function is to make your job much easier. Nonetheless, it should also be within your rate array. Besides, your central vision is organization growth, which calls for an advertising and marketing automation device that’s inexpensive and scalable.

You can start with a basic strategy, and also later, and you can update it once your organization starts expanding. This ensures that the software will come at every phase of your service without obstructing the procedure.


You should already be utilizing a CRM or a few other tools for taking care of all your leads and details. So, it’s essential to learn whether your chosen automation software incorporates your existing system. Assimilation is necessary as you don’t intend to invest time in moving the information and making the extra procedure complex. Thus, select an advertising automation software application that works the finest with your existing devices.


Advertising automation must make your whole procedure less complex, not vice versa. Consequently, it’s essential to ask about the simplicity of using an automation software application, so your group has no issues accessing the software program. You can likewise ask for screenshots of the UX so you have a clear suggestion of exactly how the procedure and circulation of the automation software will work out. Some useful UX design tools can reduce the process too.

Analytics and also coverage

Stats and information drive every company, so you require an advertising automation software application that offers workable understanding of your drip projects, email marketing efficiency, and various other metrics to track the efficiency.


After all, marketing automation does require a particular amount of time and effort. So, choose a marketing automation software application with a solid consumer support group. You need to be able to have access to the tutorials, downloadable sources, and also demos for the advertising and marketing automation software application. On top of that, good automation software also has a ready-to-assist client assistance team.

Finest marketing automation software for growing service

1. Marketo

Marketo Engage by Adobe is a leading marketing automation tool that supplies many automation features for each expanding business. It’s an effective marketing automation device with significant functions such as email marketing, lead nurturing and racking up, and analytics.

Furthermore, Marketo supplies innovative features like mobile interaction, web retargeting, and material customization. This advertising automation system is generally ideal for enterprise consumers; nevertheless, organizations of all dimensions can implement Marketo.

2. Salesmate

Salesmate is an extensive CRM software program that equips groups and helps them drive more income by automating your whole company process. Salesmate’s robust advertising automation feature enables you to develop multiple procedures without the hassle and is considered among local businesses’ best advertising automation software.

Salesmate offers advanced features such as email automation, trigger-based automation, contact monitoring, built-in calling, power dialer, team inbox, internet forms, carrier, sales sequences, sales automation, and sales reports that assist you in forecasting your profits.

Salesmate offers the advertising and marketing automation function as an add-on, which works with every strategy. You can check out more information about Automation Trips on the rates page.

3. Pardot

Pardot by Salesforce is yet an additional durable B2B marketing automation tool. Its Pardot allows the marketing and sales group to team up, involve purchasers, close more bargains, and construct enduring relationships.

Pardot possesses powerful features, including load monitoring, generation, email advertising, sales alignment, Artificial Intelligence, and insightful ROI reporting to shut even more companies and shorten the sales cycle. Pardot assists boost marketing performance as well as is preferred by large enterprises.

4. ActiveCampaign

ActiveCampaign is a perfect marketing automation device that supplies streamlined and advanced automation processes with automated follow-ups, effective integrations, and getting in touch with the division.

Among the very best attributes of this advertising automation system is that it offers adaptable marketing automation performance. Hence, you can set up various advertising automation streams and customize them with 500+ pre-built automation, email theme library, and get in touch with administration.

ActiveCampaign is an effective advertising and marketing automation software application, though it needs time and effort to discover the process.

5. HubSpot

When it comes to advertising automation devices, HubSpot is the one leading the market. HubSpot Advertising and marketing automation assists you develop powerful automatic workflows with a primary visual interface.

It automates repetitive jobs as well as aids your organization’s expand with automated email drip projects, individualized workflows, lead racking up, analytics, and more. HubSpot’s effective advertising and marketing automation tool provides an all-encompassing plan that allows every company to scale their income and remove dependence on manual jobs.

6. Mailchimp

Mailchimp is one of the best advertising automation systems for growing organizations. It aids you in automating repeated jobs so you can focus on closing more bargains.

Mailchimp uses features like automated marketing emails, targeted advertising campaigns, developing touchdown pages, personalized involvement, coverage, and analytics. Mailchimp is excellent if you want to construct a lasting client relationship as it offers a straightforward AI-powered device.

7. SharpSpring

SharpSpring is a streamlined and robust marketing automation system for services of all dimensions. It’s concentrated on sales, advertising, and marketing automation that helps businesses boost their conversion price and deliver an enhanced consumer experience.

SharpSpring offers an omnichannel strategy for automation with attributes like behavior-based email advertising and marketing, process home builder, visitor monitoring, CRM combination, and actionable reports to develop a far better advertising and marketing approach. Essentially, you can accomplish every advertising and marketing objective as it automates your entire advertising process.

8. Omniscient

Omnisend is an ecommerce automation device with a robust process, pre-built automation for cart desertion, deal emails, welcome series, and more.

Omnisend is an omnichannel marketing tool with client segmentation, email, and SMS advertising functions. It incorporates numerous ecommerce platforms like Bigcommerce, Shopify, WooCommerce, and Magento, to name a few. It’s the best marketing automation platform for automation email marketing campaigns.

9. Oracle Eloqua

Oracle Eloqua is here to improve your marketing as well as sales tasks. It’s a versatile marketing automation platform that enables you to effectively manage cross-channel B2B marketing projects and support leads at every step.

Oracle Eloqua is one of the most effective advertising and marketing automation software programs with attributes such as customer segmentation, lead administration, Advanced Intelligence, Sales and advertising placement, and marketing dimension. If you intend to scale your profits and construct solid customer relationships, Oracle Eloqua is perfect for ventures that do not have budget plan constraints.

10. is a sophisticated advertising automation system for Enterprises, small companies, agencies, and businesses of any dimension. It assists you in raising your conversion price by engaging with potential customers and customers and improving the whole process.

Its omnichannel capabilities include email advertising, site visitor monitoring, live conversation, intelligent automation, analytics, and more! is cost-effective as well as efficient for service development.

11. GetResponse

GetResponse is among the most effective advertising automation software program for email advertising and marketing. It’s remained in the market for over 20 years and supplies its outstanding capability to its individuals.

The product functions are extensive– email advertising, marketing automation, autoresponders, email analytics, and personalized engagement. This advertising and marketing automation device can obtain wanted results, and it’s user-friendly with solid customer assistance.

12. SendX

SendX is a cutting-edge software for marketing automation. This automation platform is just one of a kind, with the most straightforward UI and an effective device for raising your outreach.

You can send out unrestricted email projects, automated email drip projects, section target markets, and build your email listing to grow your client base. Moreover, SendX supplies pre-built email templates, personalization, and more.

13. Auto-pilot

Auto-pilot is just one of the company’s most effective advertising automation software programs. You can automate the entire consumer journey with Auto-pilot’s sophisticated automation and engage much better with your customers and potential customers.

It is among the most straightforward advertising automation systems with intuitive functions such as lead division, automated customer journeys, real-time partnership with teams, email advertising, and advertising automation. With Auto-pilot’s personalized emails and workable understandings, you can take your service to the following degree.

14. Ontraport

Ontraport is an excellent mix of a sophisticated CRM and advertising automation platform. It offers a seamless user experience and helps you automate your entire advertising and marketing procedure without any headache.

With attributes like advertising and marketing automation, email marketing, CRM, reporting, landing pages, and eCommerce, Ontraport is one of the ideal marketing automation tools for small businesses, business owners, and solopreneurs.

15. Drip

Drip prides itself on available progressed automation for ecommerce companies. It offers a unified channel for managing all your information, executing automated email marketing, and customizing it per your business’s needs.

The functions of Drip include automation workflows, One-off emails, email campaigns, email builders, multi-channel advertising and marketing, and informative analytics to carry out far better. If you’re an ecommerce business, after that, you need to take a look at Drip.

16. Moosend

Moosend is one of the best email advertising and advertising automation devices for SMBs and Fortune-500 businesses, with specific functions and a slight contour.

Its robust Drag-and-Drop email editor and comprehensive design template library, with totally adjustable templates, guarantee that you send the appropriate message at the right time.

Moosend also includes an impressive listing of list-building devices, such as touchdown web pages and registration kinds. At the same time, its coverage and analytics attributes enable customers to make educated, data-driven choices.

Lastly, Moosend’s system supplies more than 100 integrations with your preferred tools, guaranteeing that the shift will be smooth and very easy.

Various other superb marketing devices you require for your business

Every company has its one-of-a-kind needs when it comes to automation as well as the advertising and marketing process. While some services operate optimally with an omnichannel advertising and marketing automation system, certain businesses need particular functions to scale their organization.

So, we have compiled an automation software checklist that offers worth to your service and helps you expand at a rapid price.

1. Rebrandly

Well-known link administration is one of the new trends in electronic advertising. Consisting of the company brand (company domain) in any link that is shared causes many immediate benefits like Boosting brand name awareness, boosting click-through price, and enhanced message deliverability.

Rebrandly customized link shortener lets you use a domain you already have or sign up for a brand-new one to develop and take care of branded web links. With a top-quality link, you display the strong brand any time a web link is shared. In this manner, the user experience and trust with existing and possible consumers are consistent, and the conversion rate is raised.

2. Reference Sweet

Reference advertising and marketing is just one of the most economical marketing channels. It permits you to transform your consumer base into your sales group, assisting you in getting brand-new clients while maintaining your existing ones.

Standard reference programs motivate existing customers to refer their buddy (usually a discount rate in the direction of a future acquisition) while also supplying a discount to the referred friend on their initial investment.

Referral Candy enables eCommerce brands to set up and run recommendation programs on autopilot. Referral Candy provides each client with a unique referral link so they can refer their buddies. As soon as a good friend has effectively been referred and bought for the first time, Referral Sweet sends referral benefits immediately.

3. Biteable

Biteable is an on-the-internet video clip and slide show manufacturer that’s extremely easy to use and gives you the power to make jaw-dropping video clips in mins. Structured and feature-packed, Biteable is the best method to create pro-looking video clips or slideshows for your service. Whether you’re a newbie at making video clips or slideshows, or an experienced professional, Biteable equips you to produce stunning content for your company in mins.

Get started by selecting a template– there are hundreds to choose from, all created by Biteable’s group of industry-trained copywriters and designers who know what makes a compelling video or discussion. Whether you need a video to market your forthcoming sale or an accompanying video for your company update to your team, there’s a theme for practically whatever.

4. WebinarKit

With advertising automation, many top-of-funnel devices and techniques produce high-quality leads. But if we’re speaking about that bottom-funnel near-purchase decision, we require a method to engage and close the information. It’s a lightweight and low-cost automated webinar platform. It allows you to route you are introducing the automated webinar as well as magnificently present your offer at precisely the right time.

The charm of automated webinars is that you can establish a pre-recorded session and set up chat messages and polls for interactivity. And most significantly– set up your offering exactly when the attendee is at their highest peak of interest. This naturally follows the pre-recorded presentation video. The webinar sessions are usually launched every 15 minutes, so the webinar is just about to start whenever a lead arrives on a landing page.

5. Niftypm

Nifty is an all-inclusive workflow management solution to ensure that your team can stay organized with its ongoing marketing activities.

In Nifty, teams can create milestones to ensure marketing plans are on schedule and manage daily and recurring tasks in a kanban, scrumban, or agile fashion. Lastly, manage all essential documents and create new creative content in the Nifty docs module.

The beauty of Nifty is that it’s elementary to use. Suppose you’re working with freelancers and guests. In that case, they don’t count on your software subscription, making it an incredibly affordable solution for marketing organizations focusing on client management and results.

6. Response

Marketing automation software doesn’t mean you have to automate an entire process. Marketing automation can mean streamlining a manual process to help you scale and become more efficient.

This is what Respona does regarding link building and public relations outreach. Scaling the rate you build backlinks can do wonders for your off-page SEO.

When actively link building, you rely on a lot of manual research to find the right opportunities to reach out to. Additionally, finding contact information is a whole other monster. By centralizing the process of building an outreach campaign into just four steps, Response can be used by all levels of marketers. Start by either finding content through a live search engine or importing your lists of prospects. Then create your custom pitch with automated follow-ups. Before you personalize and launch your campaign, use contact automation to find email addresses and social media profiles, all on auto-pilot.


So you have gone through the list of top marketing automation software and tools that can enhance your workflow in many ways.

When it comes to the marketing aspect of a business, there’s a wide array of possibilities and tools. As It’s an essential step for any company, a marketing automation tool streamlines the entire customer journey to provide an enhanced user experience and increase customer retention.

While there are many options, you need to consider your company’s requirements and pick the best marketing automation software that caters to your business. The list of automation software we have provided covers all the criteria of an ideal marketing automation tool. You can go with the software that fits your budget and requirements and offers additional support for your company.