Are search engine optimization and organic traffic worth investing in 2024 when Amazon, paid ads, and social media are involved?
Sure thing! Most purchases on the web are prompted by a Google search, according to the most recent research on eCommerce marketing. Therefore, if you are only relying on paid search and social media, most of your visitors are being overlooked. Content which ranks will not always be important, however. More than 70 percent of that traffic is directed to the top of the results page.
You must rank high to generate organic traffic. ECommerce SEO fits this need perfectly.
Table of Contents
The Most Comprehensive Checklist of ECommerce SEO Best Practices
Tips, hacks, or shortcuts do not appear on the checklist. You won’t find any cheat sheets here.
It does however contain well-proven strategies that are guaranteed to boost your sales and revenue by double digits.
Check off each step as you implement it on this checklist. Return to it until everything is crossed off.
Speed up page loading
Don’t lie, answer this question honestly. As an online business owner, do you dream to take over Amazon or eBay one day? Yes, you do! You can come one step closer to your dream with this tip!
Mobile optimization shouldn’t be overlooked
Any good multi-vendor eCommerce web development professional will emphasize this point. Mobile Optimization!
Today, we don’t shop in stores. Shoppers can shop whenever they wish. Through desktop computers, as well as their smartphones. Having a site that doesn’t display properly on mobile will keep your customers away. Your online store can’t be viewed by them on their mobile phones, so you should not expect that they will switch to their laptops.
SEO relies heavily on backlinks. Ecommerce SEO is no different. Having a product page with too few high-quality backlinks makes it unlikely that it will rank. Off-page SEO or backlink building for eCommerce is not a process you can accomplish overnight. It is not something that children can do. There is no doubt about it that experts are multivendor eCommerce web development services are needed.
Secure your website with HTTPS
It is a reliable security indicator. Customers see it the same way as Google. Your site will not be ranked higher if it isn’t secure. The phrase ‘Not Secure’ in the address bar would cause customers to bounce away from your page, even if you did everything else right.
Make sure your Meta descriptions are good
A keyword-rich Meta description can boost your rankings in relevant search queries. Their value extends beyond that, however. Visitors also get a glimpse of what’s inside the links when they click on them.
The buyer will not buy your product if your Meta description is filled with only keywords. Ranking higher is therefore defeated. A compelling Meta description is like an entryway salesperson. Without good landing pages, your CTR and sales will not increase. A boost in CTR will also boost your rankings. It’s a no-brainer.
Also, take a moment to check your Meta title. You will be able to hold your potential client’s hands and help them leave the search result page and enter your sales funnel if you are dedicated to writing those 60 to 70 characters.
Include Alt tags for media
Alter tags describe the images and media on your website. There is a classic case of knowing something but then forget it.
An image cannot be crawled by a search engine bot. Images must be descriptively described to be understood by the bots. Google understands the context of your product images better if you include your keywords in the alt tags. Your eCommerce SEO will be boosted by this.
Improve your site structure by adding eCommerce breadcrumbs
You should make sure nobody has to click more than three or four times from your homepage before they are redirected to another page on your website. Keep the navigation simple and your site will be easier to navigate. A flatter site structure is easier to understand by Google’s bot. Thus, it can properly index and rank flatter sites, ensuring higher rankings.
Now we will talk about the breadcrumbs. Your customers can determine their exact position within the site hierarchy by using breadcrumbs. It will also allow them to navigate easily to other pages within the site. The outcome? Improved organic search rankings and sales.
Maintain logical and clean URLs
Answering the question, “How can you improve organic sales?” is in technology. The answer lies in the small things. Having keyword-rich product and category URLs and navigation levels that use navigation will make your product and category rank higher for relevant search terms.
Place a sitemap and robots.txt file on your website
Machines crawl Google’s site. Certainly. They’ll likely thank you in some way if you make their jobs easier. Sitemaps and robots.txt files enable the crawlers to find all indexable content on your website easily. As a consequence, certain parts of your product pages will be indexed. This has traditionally resulted in a ranking boost.
Configure 301 redirects
It is not necessary to lose the SEO brilliance of a certain product category or variety when you discontinue it. 301 redirects can transfer SEO value from an old page to a new one if they are set up for the new product page. The new page gets higher rankings considerably faster.
Connect your product pages to social media
In what ways should I enhance organic traffic and sales to my eCommerce business? Let your existing customers take care of it. By integrating social media with your product, you can make your current customers recommend your product to their friends. This generates more visitors to your eCommerce site. Organic foot traffic will increase organic sales directly.
Keep local SEO in mind
When footfall increases in a physical store, isn’t it also reflected in organic sales? Create an account on Google My Business now. Update your website with your address. Find local backlinks through yellow pages, business directories, and other businesses. SEO will improve, and sales will follow.
Are you unfamiliar with local SEO? Do not neglect local SEO, but use expert web development services and professionals.
Local SEO will increase your eCommerce sales even if you don’t have a physical store. Similar to telling prospects to purchase ABC products online rather than visiting local stores, this works similarly.
Top Tip: Don’t forget to optimize your marketplace shops, in addition to your website and online store. Within a couple of hours, for example, an expert eCommerce solution provider can optimize your Amazon storefront. Yet, a seasonal increase in sales will not last as long as the increase in organic sales.
The Bottom Line
Implementing these SEO best practices can improve the organic sales of your eCommerce store. A reliable SEO eCommerce solution provider can provide affordable services. As long as you focus on fulfilling orders on time, their diverse team of experts will handle your eCommerce SEO and makeup eBay clone scripts too. Make your plans official as soon as possible by reaching out to the best web development services now!