Artwork management is a crucial aspect of any business. Brands are constantly looking for approaches that aim at efficiency in artwork management. This is mainly because there are many types of processes that are performed on a daily basis, and this gives rise to a lot of challenges. Successful product management is the result of efficient artwork management solutions.
Designing packaging is one of the first tasks that is undertaken during a product launch. Then the collaborators decide the color, typography, and placement of promotional elements. There are many verticals and departments that need to work together to ensure a smooth product release. Artwork flow management helps teams collaborate, track and even manage artwork in the best way possible.
Many brands across the globe have realized the efficiency of artwork management tools and, therefore, have also found ways to incorporate these into their everyday process. Here are some of the most common artwork management challenges.
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Lack of clarity between the teams
Perfect collaboration and coordination are vital for any business and yet is the most prominent challenge in artwork management. This plays a significant role in losses and mistakes. Many factors like artwork approval access, product designing, branding, sales, and others have individual management processes. Therefore, a lack of clarity can lead to humongous confusions and conflicts. These can further lead to challenges in planning and even product launches.
Inefficiency in workflows
Once communication is sent across, there is an approval time that follows. Manual processes require an investment of time on manual entries and spreadsheets, which are highly inefficient. This can have a tremendous impact on the entire workflow itself. Let’s consider a person who is responsible for checking the products as per the regulatory compliances and then sends the product to the next step. If any errors occur during this manual entry, it can bring the rest of the process to a standstill. This, in turn, leads to an inefficiency in the workflow.
Unproductive Asset management
With so many assets and documentation, it becomes quite a challenge – especially when you need to look for something specific. It’s like trying your best to find a needle in a haystack. Such challenges are an everyday affair and take up a vast amount of time and uneventful efforts. No matter how organized all the assets are, panic and confusion during rush hours are inevitable. Furthermore, if everyone has access to all crucial information misplacing such data is highly likely.
Overworking with manual proofing
Manual proofing leads to a lot of to and fro within a single file. It is not always possible to keep track of every minute change and update. If crucial changes are ignored unintentionally or not updated, it can bring the entire process to a halt. What’s more is that the shifts and reworks in the timelines are quite common, and keeping track of such updates is not plausible manually.
Poor performance tracking
Tracking complex artwork processes can be difficult but are a very critical aspect. It is important to gather and collect data as it has a direct effect on planning, capacity, and resource. The ability to track, record and monitor activities can help measure performance and enable visibility throughout your entire product lifecycle.
It might seem tempting to set your eyes on sales and success that grows from a new product. However, this process takes time, and rushing only makes it worse. Many businesses have let go of such tedious methods and have approached the product lifecycle with better efficiency. Staying updated and incorporating the latest technological advances are now a necessity.