When you own a startup business, you must be aware of various aspects of digitization. SEO strategies are the foremost implementation to improve online brand presence and recognition. Among different aspects of SEO, Link building is one of the crucial parts that makes the website more credible. Moreover, it will benefit businesses to achieve their target customer base.
Remember, link building is a major part of every step of a startup’s SEO strategy. By building high-quality links to your website, it can drive website traffic. Further, it will improve your visibility in search engine results and establish your start-up business as an authority in your industry.
In this post, let’s discuss how link-building will improve credibility.
Table of Contents
What Are Backlinks?
A backlink is defined as one website links to another with an anchor text. Backlinking is the procedure of getting other authorized websites to link to their website to improve credibility. The major purpose of backlink link building is to improve the search rankings of websites in SERPs by acquiring high-quality inbound links. There are many popular link-building strategies, including email outreach, unlinked brand mentions, broken link-building, content marketing, and PR.
Best Practices: Link Building for Startups
Based on today’s latest trends and digital advancements, many best practices boost website credibility. The start-ups must adopt them to improve their website credibility. Let’s check out the practices below;
Understanding Link Building for Startups:
Link building is the procedure of getting other authorized websites to link to their website to improve credibility. The major purpose of link-building strategies is to improve the search rankings of websites in SERPs by acquiring high-quality inbound links. There are many popular link-building strategies, including email outreach, unlinked brand mentions, broken link-building, content marketing, and PR.
Start-up businesses will be beneficial in numerous ways with the help of link-building. These businesses must constantly compete against experienced competitors in different business fields. Authorized sites usually come in top search results pages because the content on their websites is highly optimized.
Setting Your Link-Building Goals:
It is never easy to be on top search results as a start-up, as they are completely new. Moreover, there are no reviews or customer feedback for their services online. So, if you want the search engine to rank your business website in the top search results, you need something substantial. More importantly, it doesn’t just appear on the home page. Instead, your location plays an important role in the number of clicks. This is where you should set up link-building goals. This must be created with specific goals, such as increasing backlinks by 50% in 6 months.
Identifying Link-Building Opportunities:
There are numerous ways to grab link-building opportunities. Guest posting is a way of developing content for another company’s website. It is a highly effective strategy that mutually benefits both companies. For quality guest posting, you must create blogs from a similar industry but not for direct competitors. Remember, quality blogs do not contain spam. Therefore, while creating content, it is necessary to take actionable and informative approaches, including a CTA.
These are specific content created to attract links. It will further drive organic traffic and improve brand exposure. Remember, content is highly valuable to readers. Moreover, make sure it does not contain marketing materials or any kind of promotional content. You can also select High-Quality Directories to link.
Identify Relevant/Authoritative Websites in Your Niche:
Paying attention to the quality of your backlink is necessary, along with the relevance. Relevance means that the backlinks that lead to your business website are closely related to or suitable to others.
Therefore, the relevance of backlinking means that the backlinks leading to your website are closely related to or suitable for your website content or page.
For example, if your website is primarily concerned with digital marketing, getting a backlink from another blog is more essential than getting links from irrelevant sites. When you get multiple links from completely irrelevant sources, it may confuse Google, and, in the worst- scenario, it will result in a penalty. This is why the relevancy of backlinks is a necessary practice.
Crafting High-Quality Content:
Even if the content has high-quality backlinks, do not ignore the quality of your content. In most cases, low-quality content can outperform the effective backlinks within the content. Targeting search engine results pages (SERPs) requires an effective content marketing strategy. This includes intensive competitor research, trending topics, necessary approaches to specific topics, and much more.
Building Relationships in Your Industry:
Relationship-based link-building is a highly effective strategy to improve a website’s SEO and online presence. This is about focusing on building positive, long-term relationships with other brands, influencers, and thought leaders in your niche. Building relationships is very effective in this regard, as it can generate a lot of desirable backlinks through personal connections.
Outreach and Link Acquisition:
There is no doubt that social media is an effective support channel to implement outreach strategies. Facebook, Instagram, Twitter, and Pinterest offer opportunities to grow your brand’s presence in both written and visual media.
Research showcases that Google’s top search results account for one-third or 90% of all clicks. The second result received only 18% of clicks. Link building will directly impact SERP rankings, so Link Acquisition, i.e., building quality links to your content, increases your chances of reaching the top search results. The higher your rank, the more visitors you can expect. That’s all you want as a start-up. High-quality links are the critical parameters that contribute to a higher ranking in search results.
Tracking Progress and Adjusting Strategies:
To track the progress of your links and to adjust the strategies, you need to set goals and objectives to create link-building campaigns. This will help identify the necessary metrics to measure the success of the links. You can use Google Analytics metrics for tracking website traffic and referral sources. Also, it is necessary to monitor organic search visibility along with monitoring keyword rankings. Moreover, measure your site’s domain authority and backlink profile.
Avoiding Common Issues:
There are certain issues that usually startups make during link building.
For example, not optimizing anchor text. Anchor text directs readers to visit a specific page when they click a hyperlink. There are several ways to optimize your anchor text. You need to ensure that the text is properly underlined and a different color compared to the surrounding text.
You must also check on other common mistakes such as buying links, not enough links, discounting nofollow links, building irrelevant links, and generating backlinks automatically.
Scaling Your Link-Building Efforts:
To scale up your link-building efforts, the foremost thing is to define your specific link-building process. You need to hire the right services to support your startup business in this process. Further, outsource and automate as much as possible to get quality and result-driven outcomes. Finally, you need to optimize and evaluate your link-building strategy.
Boost Your Startup’s Credibility: Master Link Building Now!
When a business is new in the digital space, only the right SEO strategy can help it boost its credibility. It is highly essential to note that a link-building strategy initiates with content quality, which is a part of every start-up business’s digital marketing company for startups. So, do not forget to implement the right practices to outshine your business in the competitive space. It is better to hire a digital marketing service that specializes in SEO practices like link building.