Very often, people say that email is the most valuable marketing tool that any company can have. When someone joins your email list, they are confirming their interest in your brand and allowing you to send offers, information and promotional materials. With this, you can create an audience that is highly engaged. This also ensures a greater possibility of engaging your target audience with content and driving sales.
Brands aim to create email content that includes interesting subject lines, information about the company, promotions, and interesting articles and links. They do so to stay relevant and interesting for the audience. The finest email newsletters will spend a lot of time to provide value. They also take less time to ask for purchases or clicks. In this article, you will see the twenty-one best examples of email marketing and why they work. You can also consult SEO Toronto Experts to learn more about these strategies and understand them effectively.
Table of Contents
The 21 Best Email Examples
Here are the twenty-one best email examples divided into three categories such as engagement emails, promotional emails, and welcome emails, along with the reasons for their success, given below:
Engagement Emails:
Seth’s Blog:
Seth Godin is a famous influencer in the marketing scene. His blogs are known for providing practical advice and a simple layout. He also shares the same instincts via his email newsletter. However, he doesn’t add anything irrelevant to his content. His messages only focus on his writing and the kind of information his audience wants. It is a successful strategy as people are more likely to read an email message that is simple and well-delivered.
Spotify:
Spotify is a name that is synonymous with music lovers across the globe. It is a leading music and podcast streaming service that has an active subscriber base of a million followers. Their informational emails share info about stuff like hands-free listening along with clear instructions for how to set up such kind of features in your software. Such emails share useful information that can be helpful in improving the user experience all over the world. These emails work well with the audience as they help customers get more familiar with your service or product.
Hinged:
It is an online publication platform in which writers can connect with their readers with the help of engaging stories. Writers present in Hinged have an active email newsletter that shares new content, information about their organization, and offers. Their emails will inform subscribers about any major changes to their website design and the name of the company. Due to this, their emails have been able to become a huge marketing success.
Fooducate:
This platform shares advice and information for making nutritious recipes and living a healthy lifestyle. Their emails are highly engaging. They start off with a direct question, such as, “I’m trying to lose weight. Should I Eat Nuts?” Using such questions that are frequently asked by users is a great way to connect with your readers. Such emails are successful because users will probably click on and read about a question frequently asked by many people around the world.
Inside XR:
Inside is a media organization that features various newsletters that include the latest trends related to technologies. Most of its emails and XR newsletters cover immersive technologies. Their message shares the release of a new product or gadget with revolutionary technologies. They share product offers that are relevant for a short period of time at the top of their emails to get noticed, which is why their emails are a huge success.
MeetEdgar:
If you are looking for a social media scheduling tool that has some top-notch automation features, MeetEdgar is the one to go for. This company runs an email newsletter called the Dash. It has over 110,000 subscribers. They always have an excellent design for subjects like “20 Instagram Story Ideas for When You Feel Stuck.” It has such designs as it features content from other contributors. Furthermore, subscribers won’t be viewing it as self-promotional. Such things have made these emails a huge success for MeetEdgar.
Convince and Convert:
It is a social media consultancy firm founded by Jay Baer. They often share re-engagement emails for subscribers who haven’t opened any of the newsletters in a while. In the email, Baer himself will share a personal message that is casual and direct. It gives the subscriber the opportunity to reconfirm their subscription while doing so. With the help of such re-engagement emails, you can prevent your content from getting ignored over time, which will work for your website really well.
1-800 Contacts:
This company sells contact lenses and related products to their customers via a mail-order service. Sometimes, it shares emails that inform a customer that the kind of contact lenses they want are back in stock. Such kind of email is a highly targeted message that is relevant. It will possibly get engagement due to the email targeting technique the company uses. Such techniques make these kinds of emails work.
Content Marketing Institute:
This organization always share advice related to content creation and market research. For example, their daily email that shares tips on content distribution is well-designed and has a clean and focused representation of a recent industry report and article. Readers can also click to download the report quickly, read it, and take references from it online. Emails like these that have simple and easy-to-read newsletter designs always blend well with the readers, which makes them a huge success.
Vonage:
This organization develops and sells communication services for various businesses, such as phone systems and VolP Connectivity. Some of their emails include articles from trusted resources that feature Vonage and its services. Having an article from a trustworthy resource that includes your business will help you establish trust and credibility with your audience. They also have a special offer for the readers that will be seen below the email. Such emails work well with the audience as highlighting recognition and accolades from other trustworthy resources adds credibility.
Process Street:
It is a workflow management program that can be used to create checklists and procedures that are streamlined for the users. Their major focus is collaboration, and their email content mainly includes insights into team dynamics and articles. One such example involves a roundup of recent articles that are hosted on the sites. It works well with the audience as an email newsletter is a great place where you can share recent articles from the blogs of your company.
CNN:
As you know, CNN is a global news organization that has various media platforms running through day and night consistently. They understand the value of staying updated with the latest developments and the challenges encountered while getting the latest updates. Furthermore, their “5 Things” daily newsletter showcases the top 5 stories of the past day to cater to the desires of their audiences to stay on top of the news. It is the best source for many readers to learn about the latest and biggest news stories in the most convenient format. It creates a consistent email publishing schedule that ensures dedicated readership, which makes CNN’s newsletter a huge success.
Promotional Emails:
Sherwin-Williams:
Sherwin-Williams is a famous company that specializes in paints and supplies. It has an active following on social media, along with an email newsletter. One of the prominent examples of their newsletter is the one that showcases a new range of colours available as a part of their fall and winter palette. It will definitely appeal to subscribers who want seasonal and trendy colours in their surroundings. They recognized the change of seasons as a great time to introduce their new products, which made their email a great success.
Charity Water:
Charity water is a non-profit organization on a global level. It seeks to overcome the water crisis by providing various undeveloped communities access to clean water. Their email newsletter has a beautiful design. They also include text that effectively describes their mission and charitable needs. Their emails have worked their magic on the audiences as they use a clear call-to-action with a reasonable request, which is the best way to get clicks.
Best Buy:
This brand uses its newsletter to promote new products from its various departments, such as TVs, computers and home appliances. Customers who subscribe to their newsletters are usually looking for new deals and product introductions. Keeping that in mind, Best Buy makes it easy for users to find the desired products with accessible category links, along with the highly visible “Shop Now” CTA buttons for the users who want to buy the featured products. The easy-to-use interface within the email for buying a product makes it a big success.
Dominos:
One of the most famous Pizza chains in the world, Domino’s constantly organizes promotions to generate more sales. Their emails usually promote interesting offers that have higher rewards and surprise gifts for customers who order online. The large number of freebies and the nature of the promotion will surely entice more readers to place an order. Such emails are surely going to work as the offers of surprise gifts, and raffles can boost engagement and increase sales further.
Scholastic:
Scholastic is an educational book club that sells reading materials to schools, parents, and teachers. Their emails often have a noticeable and appealing design, which introduces reading materials for children according to the changes in the academic seasons. Sometimes, they offer promotional gift card purchases within the email rather than focusing only on book products. The promotional gift cards that can often increase their sources of revenue have worked well for such emails.
Welcome Emails:
Blue Spatula:
This brand offers a comprehensive variety of custom-branded kitchen appliances and utensils. The welcome emails they share with new subscribers present a discount code, which would be sometimes 10% or more, for making their first purchase. Its emails have a minimalist design, which does a great job for making their message clear to the readers. Offering a special discount for signing up for an email can improve your conversions, which has also worked well with this brand.
Backlinko:
Founded by SEO expert Brian Dean, Backlinko is the platform where Dean shares his best ideas about website optimization. His newsletters are usually loaded with useful tips. Furthermore, his introduction emails usually welcome readers to his community and share some of his finest articles. If you have a content-rich site, it is always useful to direct new readers to your finest work. It will showcase your authority and competence, which will work well with first-time readers.
Healthline:
Healthline is a top digital media company that shares information regarding health, along with the latest research regarding various conditions. Their welcome emails usually have special messages that will redirect many readers to the most popular articles on their site. They also include a reminder for the readers to add their email address to the reader’s address book, which will prevent the emails sent by them from being marked as spam. Reminding readers to add your email to their address book can help you convert them into customers or users. Such strategies can make your email a success.
KFC:
A synonymous name for many chicken lovers, Kentucky Fried Chicken has a special place in the culinary world. Its welcome email uses a simple design and very minimal text. The CTA button present there will direct the reader to their account page, where they can customize their online settings to make an order. Sometimes, using a simple ”Get Started” button can direct the customers to any page you want, which makes such emails a great success.
Conclusion
Email marketing is definitely a great strategy that will help you build your dream brand. However, adding a few techniques that are suitable for your strategies can help you target your subscribers effectively and convert them into users. Many brands have found success in doing so, which has helped them boost their sales and increase their revenue streams. You can also follow their examples to drive more sales for your brand and achieve success.